{"id":8039,"date":"2024-06-26T07:51:03","date_gmt":"2024-06-26T07:51:03","guid":{"rendered":"https:\/\/www.educlaas.com\/highered\/?page_id=8039"},"modified":"2026-04-10T01:38:36","modified_gmt":"2026-04-10T01:38:36","slug":"digital-business","status":"publish","type":"page","link":"https:\/\/claas2saas.com\/highered\/digital-business\/","title":{"rendered":"Digital Business"},"content":{"rendered":"\t\t
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Get a Bachelor's Degree in Digital Business\u00a0and gain job-ready skills in just 2 years<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEarn an International Bachelor\u2019s Degree in Digital Marketing\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLaunch and Automate Omnichannel Marketing Campaigns\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMaster Industry-relevant marketing tools such as WordPress, Hubspot, Google Ads, and Facebook Ads\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tStreamline Marketing campaigns with Generative AI (ChatGPT\/Copilot)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Course Overview<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThis comprehensive work-study program equips you with knowledge and skills in digital marketing, content creation, marketing automation, CRM, and omni-channel strategies. Gain expertise in business ideation, digital sales, marketing analytics, finance, web development, and digital communication. \n

\nWhile working with experienced professionals as an apprentice, you will continue to study part-time. By the time of graduation, learners will be able to emerge as versatile digital marketing professionals prepared for the evolving digital landscape.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCreate engaging multimedia content<\/strong>, enhancing audience interaction and brand recognition in digital marketing.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tUtilize CRM and automation tools,<\/strong> optimizing workflows and improving customer relationships for effective marketing.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDevelop aligned digital strategies,<\/strong> executing omni-commerce campaigns across channels for maximum impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAnalyze campaign metrics,<\/strong> making informed decisions for improved digital marketing performance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDevise strategic sales plans,<\/strong> aligning with business objectives to drive growth in digital environments.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Master these tech tools<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Digital Marketing Executive\u200b\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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($550 to $740)\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t3-5 years\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Digital Marketing Manager\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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($740 to $850)\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t8-10 years\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Digital Marketing Head\/Director\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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($900 to $1,200)\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tSource: PayScale, Glassdoor, and prevailing employment market rates\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Future-ready your career\u00a0as a Digital Marketer to achieve growth in the digital economy<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tA Digital Marketer is responsible for developing and executing marketing strategies and campaigns that leverage various online and offline channels to reach and engage target audiences. This could include social media, email marketing, content marketing, search engine optimization (SEO), and physical outreach events among many others. \u200b\n
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\nThis modern marketer can also create marketing automation from CRM systems, highly skilled in generative AI tools such as ChatGPT for content creation and well equipped with agile project management skills to plan and conduct scrum meetings to meet the projected leads target or any other marketing outcome.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Fast-Track Your Education Journey\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tEmbark on a 2-Year Learning Journey to Achieve an International Bachelor\u2019s Degree – 2x Faster!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t
\"Image\" <\/div>

Foundation Diploma<\/b>\u200b <\/h3>
6 months<\/b>\u00a0intensive digital skilling bootcamp with experts\u2019 mentoring to acquire knowledge & skills for industry induction<\/div> <\/div><\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
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\n\nGain skills in innovative business creation, digital sales and marketing, social media tools, marketing analytics, digital communication, finance, and website creation. Receive an A-level equivalent certification awarded by Pearson BTEC, that provides a pathway towards internationally recognized degrees.\n\n<\/div>\n
\n\nWhat You\u2019ll Learn<\/b>\n
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  1. Digital Marketing\u200b<\/li>\n \t
  2. Research and Plan a Marketing Campaign\u200b<\/li>\n \t
  3. Sales technique and business processes<\/li>\n \t
  4. Exploring Business<\/li>\n \t
  5. Business Decision Making<\/li>\n \t
  6. Business Finance<\/li>\n<\/ol>\n<\/div>\n<\/div>\n
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    \n\nAwarded by:<\/b>\n

    \n\"Image\"\n<\/p>\n<\/div>\n

    Learn More<\/a><\/div>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t
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    \n\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t
    \"Image\" <\/div>

    Higher
    Diploma<\/b>\u200b <\/h3>
    12 months<\/b> bootcamp that combines advanced coursework with industry projects<\/div> <\/div><\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
    \n
    Covering Google Ads, SEO, social media, web analytics, and email marketing, gain skills in content creation, marketing automation, CRM, omni-channel strategies, entrepreneurship, agile management, generative AI, data analytics, coding, and financial management. Continue your learning as you work as a full-time apprentice with global\/local organizations gaining hands-on real work experience.<\/div>\n
    \n\nWhat You\u2019ll Learn<\/b>\n
      \n \t
    1. Digital Marketing<\/li>\n \t
    2. Content marketing & video<\/li>\n \t
    3. Marketing automation & CRM Applications<\/li>\n \t
    4. Omni Commerce Campaign<\/li>\n \t
    5. Marketing Venture Creation<\/li>\n \t
    6. Solution Sales<\/li>\n \t
    7. Generative AI<\/li>\n \t
    8. Agile Project Management<\/li>\n \t
    9. Capstone Project Digital Marketing\u200b<\/li>\n \t
    10. Business Analytics<\/li>\n \t
    11. Low Code App Development<\/li>\n \t
    12. Programming Foundations<\/li>\n<\/ol>\n<\/div>\n<\/div>\n
      \n
      \n\nAwarded by: <\/b>\n
      \n\"Image\"\n\n<\/div>\n
      Learn More<\/a><\/div>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t\t
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      \n\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t
      \"Image\" <\/div>

      Top Up Bachelor\u2019s<\/b> <\/h3>
      12 months<\/b>\u00a0of part-time study while working full-time as an apprentice to gain real world experience<\/div> <\/div><\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
      \n
      Master core business disciplines and digital marketing expertise to excel in today\u2019s dynamic marketplace. Gain insights into ethical leadership, strategic management, global marketing, and practical research, preparing you for impactful roles in diverse industries.<\/div>\n
      \n\nWhat You\u2019ll Learn<\/b>\n
        \n \t
      1. Business Ethics and Responsible Management<\/li>\n \t
      2. Sales, Advertising and PR<\/li>\n \t
      3. Business Management Dissertation [ part1]<\/li>\n \t
      4. Applied Corporate Strategy<\/li>\n \t
      5. Global Marketing<\/li>\n \t
      6. Business Management Dissertation [ part 2]<\/li>\n<\/ol>\n<\/div>\n<\/div>\n
        \n
        \n\nAwarded by:<\/b>\n

        \n\"Image\"\n<\/p>\n<\/div>\n

        Learn More<\/a><\/div>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t
        \"Image\" <\/div>

        Foundation Diploma<\/b>\u200b <\/h3><\/div>
        6 months<\/b>\u00a0intensive digital skilling bootcamp with experts\u2019 mentoring to acquire knowledge & skills for industry induction<\/div><\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
        \n
        Gain skills in innovative business creation, digital sales and marketing, social media tools, marketing analytics, digital communication, finance, and website creation. Receive an A-level equivalent certification awarded by Pearson BTEC, that provides a pathway towards internationally recognized degrees.<\/div>\n
        Awarded by:<\/b><\/div>\n
        \"Image\"<\/div>\n
        \n\nWhat You\u2019ll Learn<\/b>\n
          \n \t
        1. Digital Marketing\u200b<\/li>\n \t
        2. Research and Plan a Marketing Campaign\u200b<\/li>\n \t
        3. Sales technique and business processes<\/li>\n \t
        4. Exploring Business<\/li>\n \t
        5. Business Decision Making<\/li>\n \t
        6. Business Finance<\/li>\n<\/ol>\n<\/div>\nLearn More<\/a>\n\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t\t\t\t
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          \n\t\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t
          \"Image\" <\/div>

          Higher Diploma<\/b>\u200b <\/h3><\/div>
          12 months<\/b> bootcamp that combines advanced coursework with industry projects<\/div><\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
          \n
          Covering Google Ads, SEO, social media, web analytics, and email marketing, gain skills in content creation, marketing automation, CRM, omni-channel strategies, entrepreneurship, agile management, generative AI, data analytics, coding, and financial management. Continue your learning as you work as a full-time apprentice with global\/local organizations gaining hands-on real work experience.<\/div>\n
          Awarded by:<\/b><\/div>\n
          \"Image\"<\/div>\n
          \n\nWhat You\u2019ll Learn<\/b>\n
            \n \t
          1. Digital Marketing<\/li>\n \t
          2. Content marketing & video<\/li>\n \t
          3. Marketing automation & CRM Applications<\/li>\n \t
          4. Omni Commerce Campaign<\/li>\n \t
          5. Marketing Venture Creation<\/li>\n \t
          6. Solution Sales<\/li>\n \t
          7. Generative AI<\/li>\n \t
          8. Agile Project Management<\/li>\n \t
          9. Capstone Project Digital Marketing\u200b<\/li>\n \t
          10. Business Analytics<\/li>\n \t
          11. Low Code App Development<\/li>\n \t
          12. Programming Foundations<\/li>\n<\/ol>\n<\/div>\nLearn More<\/a>\n\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
            \n\t\t\t\t\t\t\t
            \n\t\t\t\t\t\t\t
            \n\t\t\t\t\t
            \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t
            \"Image\" <\/div>

            Top Up Bachelor\u2019s<\/b>\u200b <\/h3><\/div>
            12 months<\/b>\u00a0of part-time study while working full-time as an apprentice to gain real world experience<\/div><\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
            \n
            Master the intricacies of audience targeting, brand visibility enhancement, and digital platform optimization for real-world impact. Emerge as proficient and versatile digital marketing professionals, equipped with the knowledge, skills, and practical experience necessary to excel in the ever-evolving digital landscape.<\/div>\n
            Awarded by:<\/b><\/div>\n
            \"Image\"<\/div>\n
            \n\nWhat You\u2019ll Learn<\/b>\n
              \n \t
            1. Business Ethics and Responsible Management<\/li>\n \t
            2. Sales, Advertising and PR<\/li>\n \t
            3. Business Management Dissertation [ part1]<\/li>\n \t
            4. Applied Corporate Strategy<\/li>\n \t
            5. Global Marketing<\/li>\n \t
            6. Business Management Dissertation [ part 2]<\/li>\n<\/ol>\n<\/div>\nLearn More<\/a>\n\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
              \n\t\t\t\t\t\t
              \n\t\t\t\t\t
              \n\t\t\t
              \n\t\t\t\t\t\t
              \n\t\t\t\t\r\n\t\t
              \r\n\t\t\r\n\t\t\t\t\t\t<\/span>\r\n\t\t<\/path><\/svg><\/a>\t\t\t\r\n\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
              \n\t\t\t
              \n\t\t\t\t\t\t
              \n\t\t\t\t\t

              Adaptive, personalized, and outcome-based<\/span> learning method<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
              \n\t\t\t\t\t\t\t\t\tLearn in a competency-based curriculum aligned with Singapore’s 70:20:10 skills framework delivered through hands-on projects. At every stage you can choose a learning approach that fits your pace, needs, and goals.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
              \n\t\t\t\t\t\t\t\t\t