Foundation Diploma in Digital Business & Marketing
6 bulan – Penuh waktu
Bisnis Digital
Diploma Yayasan
Lithan Academy
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Kursus Ringkasan
The CLaaS2SaaS Foundation Diploma in Digital Business & Marketing is a comprehensive qualification program designed to equip learners with practical digital business, marketing, and AI-enabled workplace skills equivalent to an A-Level qualification.
Build strong knowledge and hands-on capabilities across digital marketing, content creation, customer relationship management (CRM), data analytics, business automation, generative AI, and intelligent digital solutions through practical, industry-relevant learning.
The program also provides a seamless pathway for progression into the Pearson BTEC Higher National Diploma in Business and prepares learners for higher education and entry-level careers in today’s digital economy.
Develop digital marketing strategies using social media, search, email, and web analytics.
Create engaging digital content that strengthens brand communication and customer engagement.
Manage customer relationships using CRM platforms to support sales and marketing activities.
Apply automation, AI, and data analytics to improve business processes and decision-making.
Build integrated digital business solutions through an industry-focused capstone project.
Belajarlah menggunakan alat teknologi ini
Personalized, terintegrasi dengan pekerjaan, dan berbasis hasil Metode pembelajaran
Belajar berdasarkan kurikulum berbasis kompetensi yang selaras dengan kerangka keahlian Singapura. Dengan pendekatan pembelajaran 70:20:10, Anda akan terlibat dalam proyek-proyek yang dipimpin oleh para ahli guna memperoleh keterampilan yang siap bekerja.
Adaptif
Pengetahuan
176 jam
Adaptif
Keterampilan
Latihan
100 jam
Pembimbingan
Dukungan
132 jam
Penilaian
4 jam
Prasyarat
Target audiens
This program is ideal for learners seeking practical skills in digital business, marketing, AI, and business technologies. It also provides a strong foundation for progression to a Higher Diploma in Digital Business and an international bachelor’s degree in digital business or related business programs.
Syarat Kelulusan
Usia Minimum (Usia Rute):
Umur 16 tahun ke atas
Kualifikasi Akademik:
- Cina – Standar 10
- India – Siswa Standard X dan ITI
- Malaysia – Form 4 (kelas 10), Form 5 (kelas 11)
- Myanmar – Standar IX (Kelas 10), Standar X (Kelas 11 setelah lulus Matrikulasi)
- Singapura – Kelulusan IGCSE/O level atau setara/NITEC/Higher NITEC/ITE
Kemampuan Bahasa Inggris:
IELTS 5.5 atau setara dengannya pada akhir kursus ini
Syarat Kelulusan
Kunjungilah minimal 75% orang dalam semua sesi dari setiap modul
Successfully achieve the required passing grade for all module assessments
Ringkasan Modul
Modul 1
Modul 2
Modul 3
Modul 4
Modul 5
Modul 6
Modul 7
Modul 8
Modul 1
Pemasaran Digital
Rincian Rencana Kegiatan
Build a strong foundation in digital marketing by understanding how businesses attract, engage, and convert customers through digital channels. Learn the core principles of marketing strategy, customer insights, branding, and AI-enabled digital marketing to create effective campaigns that drive business growth in today’s digital economy.
Apa yang akan Anda Pelajari
- Pemasaran Media Sosial dengan Facebook
- Google Ads Foundation
- Pengoptimalan Mesin Pencari (SEO)
- Google Analytics
- Pemasaran Email
Modul 2
Pemasaran Konten & Video
Rincian Rencana Kegiatan
Learn how to create engaging digital content that builds brand awareness, strengthens customer relationships, and supports business growth. Develop practical skills in creating written, visual, email, website, and video content while leveraging AI tools to enhance creativity and productivity.
Apa yang akan Anda Pelajari
- Pengantar tentang Content Marketing
- Penciptaan Konten untuk Pembangunan Brand
- Mengembangkan Konten dan Urutan Email yang Memikat
- Desain Situs Web Menggunakan WordPress
- Produksi Video
Modul 3
Customer Relationship Management
Rincian Rencana Kegiatan
Develop practical skills in managing customer relationships using CRM platforms to support sales, marketing, and customer service. Learn how to organize customer data, manage sales pipelines, capture leads, and deliver better customer experiences through modern CRM solutions.
Apa yang akan Anda Pelajari
- Pengenalan kepada HubSpot CRM
- Mengelola hubungan Anda dengan CRM
- Pipeline Penjualan dan Manajemen Kesepakatan
- Integrasi Pemasaran dan Manajemen Kontak
- Penjualan dan manajemen layanan pelanggan
Modul 4
Kampanye Omni Commerce
Rincian Rencana Kegiatan
Learn how to plan, execute, and optimize integrated campaigns across multiple customer touchpoints to deliver seamless omnichannel experiences. Explore campaign planning, channel integration, customer engagement, and performance optimization using AI-powered marketing technologies.
Apa yang akan Anda Pelajari
- Pengenalan dan Perilaku Konsumen dalam Dunia Omni Channel
- Membuat Strategi Omni Channel
- Omni Marketing Tech
- Data dan Analisis dalam Pemasaran Omni Channel
- Pelaksanaan dan Optimalisasi Kampanye Omni Channel
Modul 5
Automasi Proses Robotik
Rincian Rencana Kegiatan
Discover how Robotic Process Automation (RPA) helps organizations automate repetitive business processes, improve operational efficiency, and increase productivity. Learn to identify automation opportunities and build intelligent workflows using no-code and low-code automation tools.
Apa yang akan Anda Pelajari
- Power Automate
- Microsoft Dataverse
- Power Apps
Modul 6
Generative AI
Rincian Rencana Kegiatan
Explore how Generative AI is transforming business operations, marketing, and productivity. Gain hands-on experience using AI tools to generate content, automate tasks, support decision-making, and improve business outcomes while applying responsible AI practices.
Apa yang akan Anda Pelajari
- Pengantar Generative AI
- Prompt Engineering
- Microsoft Copilot Studio untuk Pembuatan Agen
- Perkaya Agen Anda dengan Menggunakan Microsoft Copilot Studio
- Prompt dan MCP Tools di Copilot Studio
Modul 7
Analisis Data
Rincian Rencana Kegiatan
Develop the skills to collect, analyze, and visualize business data to support better decision-making. Learn how analytics and AI-powered insights help organizations measure performance, understand customer behavior, and optimize business strategies.
Apa yang akan Anda Pelajari
- Pengantar Analisis Data dan Antarmuka Power BI.
- Pembersihan Data, Transformasi, dan Pra-Pemrosesan
- Pemodelan Data dan Relasi
- Pengantar DAX (Data Analysis Expressions)
- Advanced Visualization Techniques and Dashboard Design.
Modul 8
Proyek Capstone – Aplikasi Cerdas
Rincian Rencana Kegiatan
Apply the knowledge and skills gained throughout the programme by designing and implementing an intelligent business solution. Integrate digital marketing, content creation, CRM, automation, AI, and analytics into a real-world project that demonstrates industry-ready competencies.
Apa yang akan Anda Pelajari
- Introduction to Agile and Project Understanding
- Requirements Engineering & User Stories
- Solution Design & Agile Planning Concepts
- Solution Testing
Modul 1
Modul 2
Modul 3
Modul 4
Modul 5
Modul 6
Modul 7
Modul 8
Modul 1
Pemasaran Digital
Rincian Rencana Kegiatan
Build a strong foundation in digital marketing by understanding how businesses attract, engage, and convert customers through digital channels. Learn the core principles of marketing strategy, customer insights, branding, and AI-enabled digital marketing to create effective campaigns that drive business growth in today’s digital economy.
Apa yang akan Anda Pelajari
- Pemasaran Media Sosial dengan Facebook
- Google Ads Foundation
- Pengoptimalan Mesin Pencari (SEO)
- Google Analytics
- Pemasaran Email
Modul 2
Pemasaran Konten & Video
Rincian Rencana Kegiatan
Learn how to create engaging digital content that builds brand awareness, strengthens customer relationships, and supports business growth. Develop practical skills in creating written, visual, email, website, and video content while leveraging AI tools to enhance creativity and productivity.
Apa yang akan Anda Pelajari
- Pengantar tentang Content Marketing
- Penciptaan Konten untuk Pembangunan Brand
- Mengembangkan Konten dan Urutan Email yang Memikat
- Desain Situs Web Menggunakan WordPress
- Produksi Video
Modul 3
Manajemen Hubungan Pelanggan
Rincian Rencana Kegiatan
Develop practical skills in managing customer relationships using CRM platforms to support sales, marketing, and customer service. Learn how to organize customer data, manage sales pipelines, capture leads, and deliver better customer experiences through modern CRM solutions.
Apa yang akan Anda Pelajari
- Pengenalan kepada HubSpot CRM
- Mengelola hubungan Anda dengan CRM
- Pipeline Penjualan dan Manajemen Kesepakatan
- Integrasi Pemasaran dan Manajemen Kontak
- Penjualan dan manajemen layanan pelanggan
Modul 4
Kampanye Omni Commerce
Rincian Rencana Kegiatan
Learn how to plan, execute, and optimize integrated campaigns across multiple customer touchpoints to deliver seamless omnichannel experiences. Explore campaign planning, channel integration, customer engagement, and performance optimization using AI-powered marketing technologies.
Apa yang akan Anda Pelajari
- Pengenalan dan Perilaku Konsumen dalam Dunia Omni Channel
- Membuat Strategi Omni Channel
- Omni Marketing Tech
- Data dan Analisis dalam Pemasaran Omni Channel
- Pelaksanaan dan Optimalisasi Kampanye Omni Channel
Modul 5
Automasi Proses Robotik
Rincian Rencana Kegiatan
Discover how Robotic Process Automation (RPA) helps organizations automate repetitive business processes, improve operational efficiency, and increase productivity. Learn to identify automation opportunities and build intelligent workflows using no-code and low-code automation tools.
Apa yang akan Anda Pelajari
- Power Automate
- Microsoft Dataverse
- Power Apps
Modul 6
Generative AI
Rincian Rencana Kegiatan
Explore how Generative AI is transforming business operations, marketing, and productivity. Gain hands-on experience using AI tools to generate content, automate tasks, support decision-making, and improve business outcomes while applying responsible AI practices.
Apa yang akan Anda Pelajari
- Pengantar Generative AI
- Prompt Engineering
- Microsoft Copilot Studio untuk Pembuatan Agen
- Perkaya Agen Anda dengan Menggunakan Microsoft Copilot Studio
- Prompt dan MCP Tools di Copilot Studio
Modul 7
Analisis Data
Rincian Rencana Kegiatan
Develop the skills to collect, analyze, and visualize business data to support better decision-making. Learn how analytics and AI-powered insights help organizations measure performance, understand customer behavior, and optimize business strategies.
Apa yang akan Anda Pelajari
- Pengantar Analisis Data dan Antarmuka Power BI.
- Pembersihan Data, Transformasi, dan Pra-Pemrosesan
- Pemodelan Data dan Relasi
- Pengantar DAX (Data Analysis Expressions)
- Advanced Visualization Techniques and Dashboard Design.
Modul 8
Proyek Capstone – Aplikasi Cerdas
Rincian Rencana Kegiatan
Apply the knowledge and skills gained throughout the programme by designing and implementing an intelligent business solution. Integrate digital marketing, content creation, CRM, automation, AI, and analytics into a real-world project that demonstrates industry-ready competencies.
Apa yang akan Anda Pelajari
- Introduction to Agile and Project Understanding
- Requirements Engineering & User Stories
- Solution Design & Agile Planning Concepts
- Solution Testing
Modul 1
Modul 2
Modul 3
Modul 4
Modul 5
Modul 6
Modul 7
Modul 8
Modul 1
Pemasaran Digital
Rincian Rencana Kegiatan
Build a strong foundation in digital marketing by understanding how businesses attract, engage, and convert customers through digital channels. Learn the core principles of marketing strategy, customer insights, branding, and AI-enabled digital marketing to create effective campaigns that drive business growth in today’s digital economy.
Apa yang akan Anda Pelajari
- Pemasaran Media Sosial dengan Facebook
- Google Ads Foundation
- Pengoptimalan Mesin Pencari (SEO)
- Google Analytics
- Pemasaran Email
Modul 2
Pemasaran Konten & Video
Rincian Rencana Kegiatan
Learn how to create engaging digital content that builds brand awareness, strengthens customer relationships, and supports business growth. Develop practical skills in creating written, visual, email, website, and video content while leveraging AI tools to enhance creativity and productivity.
Apa yang akan Anda Pelajari
- Pengantar tentang Content Marketing
- Penciptaan Konten untuk Pembangunan Brand
- Mengembangkan Konten dan Urutan Email yang Memikat
- Desain Situs Web Menggunakan WordPress
- Produksi Video
Modul 3
Manajemen Hubungan Pelanggan
Rincian Rencana Kegiatan
Develop practical skills in managing customer relationships using CRM platforms to support sales, marketing, and customer service. Learn how to organize customer data, manage sales pipelines, capture leads, and deliver better customer experiences through modern CRM solutions.
Apa yang akan Anda Pelajari
- Pengenalan kepada HubSpot CRM
- Mengelola hubungan Anda dengan CRM
- Pipeline Penjualan dan Manajemen Kesepakatan
- Integrasi Pemasaran dan Manajemen Kontak
- Penjualan dan manajemen layanan pelanggan
Modul 4
Kampanye Omni Commerce
Rincian Rencana Kegiatan
Learn how to plan, execute, and optimize integrated campaigns across multiple customer touchpoints to deliver seamless omnichannel experiences. Explore campaign planning, channel integration, customer engagement, and performance optimization using AI-powered marketing technologies.
Apa yang akan Anda Pelajari
- Pengenalan dan Perilaku Konsumen dalam Dunia Omni Channel
- Membuat Strategi Omni Channel
- Omni Marketing Tech
- Data dan Analisis dalam Pemasaran Omni Channel
- Pelaksanaan dan Optimalisasi Kampanye Omni Channel
Modul 5
Automasi Proses Robotik
Rincian Rencana Kegiatan
Discover how Robotic Process Automation (RPA) helps organizations automate repetitive business processes, improve operational efficiency, and increase productivity. Learn to identify automation opportunities and build intelligent workflows using no-code and low-code automation tools.
Apa yang akan Anda Pelajari
- Power Automate
- Microsoft Dataverse
- Power Apps
Modul 6
Generative AI
Rincian Rencana Kegiatan
Explore how Generative AI is transforming business operations, marketing, and productivity. Gain hands-on experience using AI tools to generate content, automate tasks, support decision-making, and improve business outcomes while applying responsible AI practices.
Apa yang akan Anda Pelajari
- Pengantar Generative AI
- Prompt Engineering
- Microsoft Copilot Studio untuk Pembuatan Agen
- Perkaya Agen Anda dengan Menggunakan Microsoft Copilot Studio
- Prompt dan MCP Tools di Copilot Studio
Modul 7
Analisis Data
Rincian Rencana Kegiatan
Develop the skills to collect, analyze, and visualize business data to support better decision-making. Learn how analytics and AI-powered insights help organizations measure performance, understand customer behavior, and optimize business strategies.
Apa yang akan Anda Pelajari
- Pengantar Analisis Data dan Antarmuka Power BI.
- Pembersihan Data, Transformasi, dan Pra-Pemrosesan
- Pemodelan Data dan Relasi
- Pengantar DAX (Data Analysis Expressions)
- Teknologi Visualisasi Lanjutan dan Desain Dashboard
Modul 8
Proyek Capstone – Aplikasi Cerdas
Rincian Rencana Kegiatan
Apply the knowledge and skills gained throughout the programme by designing and implementing an intelligent business solution. Integrate digital marketing, content creation, CRM, automation, AI, and analytics into a real-world project that demonstrates industry-ready competencies.
Apa yang akan Anda Pelajari
- Introduction to Agile and Project Understanding
- Requirements Engineering & User Stories
- Solution Design & Agile Planning Concepts
- Solution Testing
Pathway Pendidikan
The Foundation Diploma in Digital Business & Marketing makes you eligible for a ‘Higher Diploma in Digital Business’ awarded by Lithan Academy.
Diploma Yayasan dalam Bisnis dan Pemasaran Digital
Diploma Yayasan
Diploma Tinggi dalam Bisnis Digital
Diploma
Sarjana Bisnis Digital
Sertifikat Sarjana
Sertifikasi(s)
Sertifikasi yang Diterima
- Diploma Yayasan dalam Bisnis dan Pemasaran Digital diterima oleh Lithan Academy
Harga
Biaya Kursus
USD 1.800
Rencana Pembayaran
Biaya kuliah tersedia untuk pembayaran penuh sebelum mulai kelas. Untuk informasi lebih lanjut Hubungi Kami.
| Pearson BTEC International Level 3 dalam Bisnis Digital | Rencana Bayaran | Biaya Pendidikan |
|---|---|---|
| Masa 1-9 bulan | USD 200 /bulan | |
| Total | 9 cicilan | USD 1.800 |
Tentang Lithan Academy (CLaaS2SaaS)
Lithan Academy adalah organisasi pelatihan yang terakreditasi dan disetujui oleh berbagai lembaga pemerintah di bawah Kementerian Pendidikan Singapura. Kami telah memperoleh sertifikasi EduTrust dari Committee for Private Education (CPE) dan menjadi Pusat Pendidikan dan Pelatihan Berkelanjutan (CET) yang ditunjuk oleh SkillsFuture (SSG) Singapura. Kami juga merupakan pusat pelatihan internasional yang terakreditasi dari Pearson UK.
Kami dikenal karena inovasi pembelajaran kami dengan meraih berbagai penghargaan lokal dan internasional, termasuk Microsoft Global Learning Partner of the Year Award (Top 3) pada tahun 2018, Asia’s Pearson’s College of the Year (Bronze) Award pada tahun 2019, dan AsiaPac CIO’s Top 10 Edutech Solution Provider Award pada tahun 2020, antara lain.
Inovasi kami CLaaS® menawarkan Competency Learning as a Service untuk mengatasi kesenjangan keterampilan digital melalui kurikulum berbasis kompetensi, pedagogi pembelajaran berbasis kerja, dan pengalaman belajar yang terpadu2. Kursus CLaaS® telah menerima akreditasi dari badan pengatur pendidikan dan lebih dari 100 universitas internasional. Kami telah melayani lebih dari 50.000 peserta didik dan 2.000 perusahaan dengan tingkat kelulusan di atas 90%.
Pelajari lebih lanjut lithan.com
