HED DB Foundation Diploma
Pearson BTEC International Level 3 in Digital Business
6 months Full-time
Digital Business
Foundation Diploma
Pearson, UK
Course Overview
The “CLaaS2SaaS Foundation Diploma (Pearson BTEC International Level 3) in Digital Business” is a comprehensive qualification program to furnish participants with an educational achievement equivalent to that of an A-level qualification.
Acquire profound knowledge and proficiency in various domains, including innovative business creation, digital sales and marketing, social media tools, marketing analytics, digital communication, finance, and website creation.
The course not only facilitates a seamless transition for those aspiring to enroll in the Pearson BTEC Higher National Diploma in Business, but also primes individuals for progression to the CLaaS2SaaS/Lithan Higher Diploma in Digital Business or Digital Media programs.
Create an innovative business model by applying key concepts of lean methodology.
Develop sales canvases to achieve an optimal product-market fit.
Create and manage digital marketing campaigns for selected products or brands.
Gain skills to analyze and interpret financial and accounting data accurately.
Develop actionable plans for a company’s digital transformation journey.
Master these tech tools
Personalized, work-integrated & outcome-based learning method
Learn in a competency-based curriculum aligned with Singapore’s skills framework. With a 70:20:10 learning approach, you’ll engage in expert-led projects for work-ready skills.
E-Learning
105 hours
Projects/Assignments
261 hours
Flipped Class/Mentoring
84 hours
Additional Practice
450 hours
Assessment
4 hours
Prerequisites
Target Audience
This course is ideal for candidates who want to learn the fundamentals of digital marketing and for those aspiring to enroll in a Higher Diploma in Digital Business, eventually progressing to an international Bachelor’s degree in business or business marketing. Additionally, it caters to mature candidates with relevant work experience who seek to pursue an academic pathway in digital marketing or digital business.
Admission Prerequisite
Minimum Age (Route Age):
- 16 years & above
- 22 years (mature candidate)
Academic Qualification:
English Proficiency:
- China – Standard 10
- India – Standard X, ITI Students
- Malaysia – Form 4 (10th Grade), Form 5 (11th Grade)
- Myanmar – Standard IX (Grade 10), Standard X (Grade 11 after passing Matriculation)
- Singapore – Completion of IGCSE/O level or equivalent/NITEC/Higher NITEC/ITE
IELTS 5.5 or it’s equivalent at the end of this course
Graduation Requirements
Minimum attendance of 75% in all the sessions of each module
Achieve the minimum passing grade in the Pearson’s Summative Assessment of each module
Achieve the minimum passing grade in the Pearson’s Summative Assessment of each module
Module Summary
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 1
Digital Marketing
Session Plan Details
The “Digital Marketing” module offers a comprehensive understanding of key digital marketing strategies. Learners will master creating online strategies, utilizing Google Ads, optimizing SEO, and leveraging Facebook Ads for social media marketing. They will also gain expertise in email marketing to drive conversions. Through hands-on projects, learners will apply their skills to real-world scenarios, building practical experience. This module equips learners with the knowledge and confidence to excel in the digital marketing landscape and pursue dynamic career opportunities in the field.
What You’ll Learn
- Marketing concepts
- Digital marketing channels
- Google Analytics
- Search engine optimization (SEO)
- Email marketing
Module 2
Research and Plan a Marketing Campaign
Session Plan Details
The “Omni Commerce Campaign” module equips learners with the skills to design and execute effective omni-channel marketing campaigns. Through instructional units, learners will explore consumer behavior, develop cohesive strategies, integrate marketing technologies, and utilize data analytics. They will learn to create seamless, customer-centric experiences across channels, use innovative tech for personalized messaging, and optimize campaigns with data-driven insights. Hands-on projects will solidify these skills, preparing learners to execute successful campaigns that enhance customer engagement and drive business growth.
What You’ll Learn
- Customer engagement strategies
- Campaign planning
- Consumer behavior
- Data analytics
- Omni-channel marketing
Module 3
Sales Technique and Business Processes
Session Plan Details
The “Omni-Channel Solution Sales” module provides learners with essential skills to excel in the omni-channel sales landscape. It covers key concepts like Sales Canvas Development, Customer Persona and Product-Market Fit, Sales Discovery, Sales Closure, and After-Sales Engagement. Learners will develop effective sales strategies, create customer personas, conduct market research, and refine closing techniques. Through practical projects, they will apply these skills, gaining hands-on experience in sales strategy, customer engagement, and long-term relationship building, preparing them to succeed in the dynamic world of omni-channel sales.
What You’ll Learn
- Sales cycle
- Customer personas
- After-sales engagement
- Sales discovery
- Sales closure
Module 4
Exploring Business
Session Plan Details
This module provides an in-depth understanding of business organizations, covering their purposes, structures, and environments. Learners will explore various types of entities, such as private, public, and not-for-profit organizations, and study key success factors like innovation and stakeholder management. The module covers organizational models, functional areas like HR and marketing, and business goals such as growth and market leadership. Learners will also analyze internal and external environments using tools like SWOT and PESTLE, preparing them for careers or further studies in business.
What You’ll Learn
- Internal factors
- External factors
- Stakeholder roles
- Competitive environments
- Market structures
Module 5
Business Decision Making
Session Plan Details
The “Business Decision Making” module equips learners with skills to interpret data, apply business concepts, and make informed decisions. By exploring financial analysis, market research, and business models like SWOT and Porter’s Five Forces, learners address real-world business challenges. They will analyze internal and external factors affecting decisions, interpret data using statistical methods, and assess financial performance through ratio analysis and cash flow. The module emphasizes decision-making tools and equips learners to progress into employment, self-employment, higher education, or further training.
What You’ll Learn
- Financial concepts
- Market research methods
- Business models
- Financial forecasting
- Cash flow
Module 6
Business Finance
Session Plan Details
The “Business Finance” module equips learners with essential skills to interpret financial data and evaluate a business’s financial health. It covers various sources of finance, including owner’s capital, bank loans, and venture capital, along with revenue streams like cash and credit sales. Learners will use financial planning tools like cash flow forecasts and break-even analysis to assess risks. They will also prepare and interpret financial statements, calculate key financial ratios, and evaluate business performance, preparing them for careers or further study in finance or accounting.
What You’ll Learn
- Financial statements
- Break-even analysis
- Business performance
- Analytical tools
- Revenue streams
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 1
Digital Marketing
Session Plan Details
The “Digital Marketing” module offers a comprehensive understanding of key digital marketing strategies. Learners will master creating online strategies, utilizing Google Ads, optimizing SEO, and leveraging Facebook Ads for social media marketing. They will also gain expertise in email marketing to drive conversions. Through hands-on projects, learners will apply their skills to real-world scenarios, building practical experience. This module equips learners with the knowledge and confidence to excel in the digital marketing landscape and pursue dynamic career opportunities in the field.
What You’ll Learn
- Marketing concepts
- Digital marketing channels
- Google Analytics
- Search engine optimization (SEO)
- Email marketing
Module 2
Research and Plan a Marketing Campaign
Session Plan Details
The “Omni Commerce Campaign” module equips learners with the skills to design and execute effective omni-channel marketing campaigns. Through instructional units, learners will explore consumer behavior, develop cohesive strategies, integrate marketing technologies, and utilize data analytics. They will learn to create seamless, customer-centric experiences across channels, use innovative tech for personalized messaging, and optimize campaigns with data-driven insights. Hands-on projects will solidify these skills, preparing learners to execute successful campaigns that enhance customer engagement and drive business growth.
What You’ll Learn
- Customer engagement strategies
- Campaign planning
- Consumer behavior
- Data analytics
- Omni-channel marketing
Module 3
Sales Technique and Business Processes
Session Plan Details
The “Omni-Channel Solution Sales” module provides learners with essential skills to excel in the omni-channel sales landscape. It covers key concepts like Sales Canvas Development, Customer Persona and Product-Market Fit, Sales Discovery, Sales Closure, and After-Sales Engagement. Learners will develop effective sales strategies, create customer personas, conduct market research, and refine closing techniques. Through practical projects, they will apply these skills, gaining hands-on experience in sales strategy, customer engagement, and long-term relationship building, preparing them to succeed in the dynamic world of omni-channel sales.
What You’ll Learn
- Sales cycle
- Customer personas
- After-sales engagement
- Sales discovery
- Sales closure
Module 4
Exploring Business
Session Plan Details
This module provides an in-depth understanding of business organizations, covering their purposes, structures, and environments. Learners will explore various types of entities, such as private, public, and not-for-profit organizations, and study key success factors like innovation and stakeholder management. The module covers organizational models, functional areas like HR and marketing, and business goals such as growth and market leadership. Learners will also analyze internal and external environments using tools like SWOT and PESTLE, preparing them for careers or further studies in business.
What You’ll Learn
- Internal factors
- External factors
- Stakeholder roles
- Competitive environments
- Market structures
Module 5
Business Decision Making
Session Plan Details
The “Business Decision Making” module equips learners with skills to interpret data, apply business concepts, and make informed decisions. By exploring financial analysis, market research, and business models like SWOT and Porter’s Five Forces, learners address real-world business challenges. They will analyze internal and external factors affecting decisions, interpret data using statistical methods, and assess financial performance through ratio analysis and cash flow. The module emphasizes decision-making tools and equips learners to progress into employment, self-employment, higher education, or further training.
What You’ll Learn
- Financial concepts
- Market research methods
- Business models
- Financial forecasting
- Cash flow
Module 6
Business Finance
Session Plan Details
The “Business Finance” module equips learners with essential skills to interpret financial data and evaluate a business’s financial health. It covers various sources of finance, including owner’s capital, bank loans, and venture capital, along with revenue streams like cash and credit sales. Learners will use financial planning tools like cash flow forecasts and break-even analysis to assess risks. They will also prepare and interpret financial statements, calculate key financial ratios, and evaluate business performance, preparing them for careers or further study in finance or accounting.
What You’ll Learn
- Financial statements
- Break-even analysis
- Business performance
- Analytical tools
- Revenue streams
Education Pathway
The Foundation Diploma (Pearson BTEC International Level 3) in Digital Business makes you eligible for a ‘Higher Diploma in Digital Business’ awarded by Lithan Academy.
Pearson BTEC International Level 3 in Digital Business
Foundation Diploma
Higher Diploma in Digital Business
Diploma
Bachelor of Digital Business
Bachelor’s Degree
Certification(s)
Certification(s) Earned
- Pearson BTEC International Level 3 in Digital Business awarded by Pearson, UK
Pricing
Course Fee
USD 1,800
Payment Plan
Tuition fee is available for full payment before the start of class. For more details Contact Us.
| Pearson BTEC International Level 3 in Digital Business | Installment Plan | Tuition Fees |
|---|---|---|
| Month 1-9 | USD 200 /month | |
| Total | 9 installments | USD 1,800 |
About Pearson
Pearson is the world’s leading learning company, with 40,000 employees in more than 70 countries working to help people of all ages to make measurable progress in their lives through learning.
Pearson provides learning materials, technologies, world class qualifications, assessments and services to teachers and students in order to help people everywhere aim higher and fulfil their true potential.
In the UK, Pearson is the largest awarding organisation offering academic and vocational qualifications that are globally recognised and benchmarked, with educational excellence rooted in names like Edexcel, BTEC, including BTEC Higher Nationals, and LCCI. Pearson are driving innovation through digital products such as ResultsPlus, and supporting skills and employability for progression in study, work and life.
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