DM Top-Up Masters
Master in Digital Marketing (Top Up)
6 Months Full-time/ 18 Months Part-time
Digital Marketing
Master’s Degree
Guglielmo Marconi University
Course Overview
The “Master in Digital Marketing” program equips students with essential knowledge and skills in digital marketing, consumer psychology, digital branding, and effective communication.
Through five comprehensive modules, learners master digital marketing management, marketing practice, communication and media strategies, and marketing theory. The final thesis project ensures readiness to apply learned concepts in real-world business cases, demonstrating analytical and decision-making skills.
Graduates emerge as proficient digital marketers capable of driving impactful campaigns, building successful digital brands, and fostering meaningful consumer relationships.
Devise and implement effective digital marketing strategies using tools and platforms to engage audiences.
Build and manage successful digital brands, ensuring consistency and resonance in dynamic online environments.
Develop practical skills to execute marketing plans, leveraging market trends, consumer insights, and digital channels for campaigns.
Enhance problem-solving skills by analyzing marketing challenges, devising creative solutions, and applying cutting-edge techniques to industry issues.
Cultivate impactful digital communication skills, crafting compelling ads and engaging content, tailored to diverse audiences and contexts.
Master these tech tools
Be a Full-Stack Digital Marketer
11 minutes
Explore how anyone—even without a tech background—can become a Digital Marketer through a skills-first, work-integrated learning journey. This episode breaks down career pathways, real-world projects, and stackable credentials that open doors to high-demand Digital Marketing roles.
Personalized, work-integrated & outcome-based learning method
Learn in a competency-based curriculum aligned with Singapore’s skills framework. With a 70:20:10 learning approach, you’ll engage in expert-led projects for work-ready skills.
E-Learning
540 hours
540 hours
Projects/Assignments
660 hours
660 hours
Flipped Class/Mentoring
300 hours
300 hours
Additional Practice
-hours
-hours
Assessment
-hours
-hours
Prerequisites
Target Audience
Candidates must have a minimum of a second-class bachelor’s degree from a recognized university. Those with a recognized professional qualification and relevant work experience, and mature candidates with a minimum of 8 years of relevant work experience will be considered on a case-by-case basis. This course is ideal for candidates who wish to enhance their digital marketing expertise and advance their careers in this dynamic field.
Admission Prerequisite
Academic Qualification:
IELTS 6.5 or its equivalent.
- Minimum second-class bachelor’s degree in any field from the recognized University
- Non-graduates with appropriate professional qualifications will be considered on a case-to-case basis
- Polytechnic Diploma in Business or Management with relevant 5 years of experience will be considered on a case-to-case basis
- Matured candidates with relevant experience for minimum of 8 years and above will be considered on a case-to-case basis
IELTS 6.5 or its equivalent.
Graduation Requirements
Minimum attendance of 75% in all the sessions of each module
Should be assessed as ‘Competent (C)’ in each module
Should be assessed as ‘Competent (C)’ in each module
Module Summary
Module 1
Module 2
Module 1
Marketing Theory
Session Plan Details
Build a strong foundation in core marketing concepts and principles. Understand the theoretical aspects of consumer psychology and behavior, and how these principles are applied in digital marketing.
What You’ll Learn
- Marketing in the Digital Era – 1
- Marketing in the Digital Era – 2
- Consumer Psychology
- Buyer Behaviour
- Online Marketing
Module 2
Final Thesis
Session Plan Details
Apply your acquired knowledge and skills to a comprehensive research project. Demonstrate your ability to analyze, organize, and execute a marketing strategy through a business case, reflecting on the practical application of theoretical concepts.
What You’ll Learn
- Research and analysis techniques
- Strategic marketing application
- Comprehensive project planning and execution
- Analytical and decision-making skills
- Practical implementation of marketing concepts
Module 1
Module 2
Module 1
Marketing Theory
Session Plan Details
Build a strong foundation in core marketing concepts and principles. Understand the theoretical aspects of consumer psychology and behavior, and how these principles are applied in digital marketing.
What You’ll Learn
- Marketing in the Digital Era – 1
- Marketing in the Digital Era – 2
- Consumer Psychology
- Buyer Behaviour
- Online Marketing
Module 2
Final Thesis
Session Plan Details
Apply your acquired knowledge and skills to a comprehensive research project. Demonstrate your ability to analyze, organize, and execute a marketing strategy through a business case, reflecting on the practical application of theoretical concepts.
What You’ll Learn
- Research and analysis techniques
- Strategic marketing application
- Comprehensive project planning and execution
- Analytical and decision-making skills
- Practical implementation of marketing concepts
Flexible Learning Pathway
The Professional Certificate in Digital Marketing makes you eligible for a ‘Professional Diploma in Digital Marketing Implementation’ awarded by Lithan Academy.
Professional Certificate in Digital Marketing
Professional Certificate
Professional Diploma in Digital Marketing Implementation
Professional Diploma
Master in Digital Marketing
Master’s Degree
Certification(s)
Certification(s) Earned
- Master in Digital Marketing awarded by Università degli Studi Guglielmo Marconi (Guglielmo Marconi University), Italy
Pricing
Course Fee
Refer Sales Proposal
Payment Plan
Tuition fee is available for full payment and installments before the start of class. For more details Contact Us.
| Professional Diploma in Digital Marketing Implementation | Installment Plan | Tuition Fees |
|---|---|---|
| Month 1 | USD 2,000 | |
| Month 2-6 | USD 200 /month | |
| Total | 6 installments | USD 3,000 |
About Guglielmo Marconi University
Guglielmo Marconi University, often abbreviated as UniMarconi, was founded and recognized by the Italian Ministry of Education in 2004. It was the first university to seize the opportunity of the ongoing digital revolution and the progressive dematerialization of teaching forms and methods, and developed, in over 15 years of activities, a series of cutting-edge training technologies and tools.
With a strong emphasis on interdisciplinary studies, UniMarconi equips students with both theoretical knowledge and practical skills essential for thriving in today’s globalized world.
Today UniMarconi is chosen by over 80,000 students and considered among the best institutions for e-learning, for its overall learning level, for its relationship with the professional and labour market as well as the international benchmark for research and scientific cooperation agreements.
Learn more unimarconi.com
