Postgraduate Diploma in Digital Marketing and Implementation
6 months Full-time
Lithan Academy
Postgraduate Diploma
Postgraduate Diploma in Digital Marketing and Implementation
6 months Part-time
Lithan Academy
Postgraduate Diploma
Course Overview
The Postgraduate Diploma in Digital Marketing is an industry-focused program designed to equip learners with advanced skills, tools, and strategic capabilities to thrive in today’s digital-first marketing landscape. Spanning 8 comprehensive modules, the course provides a deep dive into all critical facets of digital marketing—from foundational strategies to cutting-edge applications of AI and automation.
Throughout the program, learners engage in applied projects that reflect real-world challenges and gain hands-on experience with the latest tools in the digital marketing ecosystem. By the end of the course, graduates emerge as proficient digital marketers, ready to lead in roles that require data fluency, campaign innovation, and AI-powered strategy.
Understand the core concepts of online marketing including SEO, SEM, social media, analytics, and email campaigns.
Explain the strategies for brand building through compelling content, email campaigns, websites, and videos.
Develop and execute omnichannel campaigns using marketing tech, analytics, and strategic planning
Create and optimize content strategies across web, email, and video to engage and convert audiences.
Design and implement integrated marketing campaigns using Google Ads, Facebook Ads, SEO, and analytics tools.
Master these tech tools
11 minutes
Explore how anyone—even without a tech background—can become a Digital Marketer through a skills-first, work-integrated learning journey. This episode breaks down career pathways, real-world projects, and stackable credentials that open doors to high-demand Digital Marketing roles.
E-Learning
108 hours
108 hours
Projects/Assignments
195 hours
195 hours
Flipped Class/Mentoring
177 hours
177 hours
Assessment
4 hours
4 hours
Prerequisites
Target Audience
This course is designed for candidates who wish to acquire practical digital marketing skills across campaign execution, content creation, marketing automation, CRM, AI-enabled marketing, and data analytics. It is suitable for aspiring professionals, working adults, mature candidates, and bachelor’s degree holders who seek to enhance their employability, transition into digital marketing roles, or progress toward international academic and professional pathways through applied, hands-on learning.
This course is designed for candidates who wish to acquire practical digital marketing skills across campaign execution, content creation, marketing automation, CRM, AI-enabled marketing, and data analytics. It is suitable for aspiring professionals, working adults, mature candidates, and bachelor’s degree holders who seek to enhance their employability, transition into digital marketing roles, or progress toward international academic and professional pathways through applied, hands-on learning.
Admission Prerequisite
- Minimum O-Level or its equivalent.
- Candidates who are below O-Level may be considered on a case-by-case basis.
- Mature candidates aged 25 years and above with a minimum of five years of relevant work experience may be considered.
IELTS 5.5 or its equivalent.
Graduation Requirements
Minimum attendance of 75% in all the sessions of each module
Minimum pass grade in the summative assessment of each module
Minimum pass grade in the summative assessment of each module
Module Summary
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 1
Digital Marketing
Apply core digital marketing strategies to plan, execute, and optimise multi-channel campaigns. Learners will develop data-driven customer acquisition and engagement strategies across search, social, display, and web platforms to drive measurable business growth.
What You’ll Learn
- Apply digital marketing strategies across search, social, and web channels
- Plan and execute customer acquisition and engagement campaigns
- Use performance data to optimise traffic, conversion, and retention
- Develop integrated funnel-based marketing journeys
- Manage digital campaigns using industry tools and best practices
Module 2
Content Marketing and Video
Design and produce high-impact content and video assets that drive engagement and conversion. Learners will create audience-driven content strategies and execute multi-format campaigns across social, web, and media platforms.
What You’ll Learn
- Create content strategies aligned to customer journeys
- Produce video and multimedia assets for digital platforms
- Optimise content for reach, engagement, and conversion
- Plan editorial calendars and campaign rollouts
- Measure and improve content performance using analytics
Module 3
Marketing Automation & CRM Applications
Build and deploy automated marketing and customer relationship workflows using CRM platforms. Learners will design lead management, segmentation, and lifecycle programs that improve conversion and customer retention.
What You’ll Learn
- Configure CRM systems for marketing and sales workflows
- Automate lead capture, nurturing, and follow-up processes
- Design customer lifecycle and retention programs
- Use behavioural data to personalise marketing journeys
- Track and improve conversion performance using CRM analytics
Module 4
Omni Commerce Campaign
Plan and run integrated omni-channel commerce campaigns that connect digital marketing, e-commerce, and customer experience. Learners will coordinate channels, promotions, and customer journeys to maximise revenue and engagement.
What You’ll Learn
- Design omni-channel customer journeys across platforms
- Run commerce-driven marketing campaigns
- Integrate web, social, marketplace, and CRM channels
- Optimise conversion, cart, and revenue performance
- Manage promotions, offers, and campaign execution
Module 5
Low Code Application Development
Develop business and marketing applications using low-code platforms. Learners will build dashboards, forms, and workflow tools that support digital marketing operations and customer engagement.
What You’ll Learn
- Build web and mobile applications using low-code platforms
- Create forms, workflows, and process automations
- Connect applications to CRM and marketing tools
- Design user-friendly business interfaces
- Deploy and manage operational digital solutions
Module 6
AI Model Development
Design and apply AI models to support marketing, content, and customer intelligence use cases. Learners will build, train, and deploy models that enhance targeting, automation, and decision-making.
What You’ll Learn
- Develop AI models for marketing and customer analytics
- Train and test models using real-world datasets
- Apply AI to content, recommendation, and prediction use cases
- Deploy models into marketing and business workflows
- Monitor and improve AI-driven performance
Module 7
Data Analytics & Management
Transform raw marketing and customer data into actionable insights. Learners will manage data pipelines, build dashboards, and apply analytics to guide campaign and business decisions.
What You’ll Learn
- Collect, clean, and manage marketing and customer data
- Build dashboards and performance reports
- Analyse trends, funnels, and customer behaviour
- Apply insights to improve campaigns and ROI
- Support decision-making with data-driven reporting
Module 8
Capstone Project – Digital Marketing
Apply end-to-end digital marketing, automation, AI, and analytics skills in a real-world implementation project. Learners will design, execute, and optimise a complete omni-channel marketing campaign, integrating content, CRM, AI tools, and performance dashboards to deliver measurable business outcomes.
What You’ll Learn
- Apply integrated digital marketing strategies across channels
- Optimise campaigns using data, analytics, and customer insights
- Build and run automated and AI-enabled marketing workflows
- Implement solution-led product and customer-journey strategies
- Deliver projects using agile, sprint-based execution models
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 1
Digital Marketing
Session Plan Details
Apply core digital marketing strategies to plan, execute, and optimise multi-channel campaigns. Learners will develop data-driven customer acquisition and engagement strategies across search, social, display, and web platforms to drive measurable business growth.
What You’ll Learn
- Apply digital marketing strategies across search, social, and web channels
- Plan and execute customer acquisition and engagement campaigns
- Use performance data to optimise traffic, conversion, and retention
- Develop integrated funnel-based marketing journeys
- Manage digital campaigns using industry tools and best practices
Module 2
Content Marketing and Video
Session Plan Details
Design and produce high-impact content and video assets that drive engagement and conversion. Learners will create audience-driven content strategies and execute multi-format campaigns across social, web, and media platforms.
What You’ll Learn
- Create content strategies aligned to customer journeys
- Produce video and multimedia assets for digital platforms
- Optimise content for reach, engagement, and conversion
- Plan editorial calendars and campaign rollouts
- Measure and improve content performance using analytics
Module 3
Marketing Automation & CRM Applications
Session Plan Details
Build and deploy automated marketing and customer relationship workflows using CRM platforms. Learners will design lead management, segmentation, and lifecycle programs that improve conversion and customer retention.
What You’ll Learn
- Configure CRM systems for marketing and sales workflows
- Automate lead capture, nurturing, and follow-up processes
- Design customer lifecycle and retention programs
- Use behavioural data to personalise marketing journeys
- Track and improve conversion performance using CRM analytics
Module 4
Omni Commerce Campaign
Session Plan Details
Plan and run integrated omni-channel commerce campaigns that connect digital marketing, e-commerce, and customer experience. Learners will coordinate channels, promotions, and customer journeys to maximise revenue and engagement.
What You’ll Learn
- Design omni-channel customer journeys across platforms
- Run commerce-driven marketing campaigns
- Integrate web, social, marketplace, and CRM channels
- Optimise conversion, cart, and revenue performance
- Manage promotions, offers, and campaign execution
Module 5
Low Code Application Development
Session Plan Details
Develop business and marketing applications using low-code platforms. Learners will build dashboards, forms, and workflow tools that support digital marketing operations and customer engagement.
What You’ll Learn
- Build web and mobile applications using low-code platforms
- Create forms, workflows, and process automations
- Connect applications to CRM and marketing tools
- Design user-friendly business interfaces
- Deploy and manage operational digital solutions
Module 6
AI Model Development
Session Plan Details
Design and apply AI models to support marketing, content, and customer intelligence use cases. Learners will build, train, and deploy models that enhance targeting, automation, and decision-making.
What You’ll Learn
- Develop AI models for marketing and customer analytics
- Train and test models using real-world datasets
- Apply AI to content, recommendation, and prediction use cases
- Deploy models into marketing and business workflows
- Monitor and improve AI-driven performance
Module 7
Data Analytics & Management
Session Plan Details
Transform raw marketing and customer data into actionable insights. Learners will manage data pipelines, build dashboards, and apply analytics to guide campaign and business decisions.
What You’ll Learn
- Collect, clean, and manage marketing and customer data
- Build dashboards and performance reports
- Analyse trends, funnels, and customer behaviour
- Apply insights to improve campaigns and ROI
- Support decision-making with data-driven reporting
Module 8
Capstone Project – Digital Marketing
Session Plan Details
Apply end-to-end digital marketing, automation, AI, and analytics skills in a real-world implementation project. Learners will design, execute, and optimise a complete omni-channel marketing campaign, integrating content, CRM, AI tools, and performance dashboards to deliver measurable business outcomes.
What You’ll Learn
- Apply integrated digital marketing strategies across channels
- Optimise campaigns using data, analytics, and customer insights
- Build and run automated and AI-enabled marketing workflows
- Implement solution-led product and customer-journey strategies
- Deliver projects using agile, sprint-based execution models
Flexible Learning Pathway
The Postgraduate Diploma in Digital Marketing and Implementation makes you eligible for a Top-Up Master’s Degree in Digital Marketing awarded by Università degli Studi Guglielmo Marconi (Guglielmo Marconi University), Italy.
Postgraduate Diploma in Digital Marketing
Professional Diploma
Master’s Degree
(Top-up)
Certification(s)
Certification(s) Earned
- Postgraduate Diploma in Digital Marketing and Implementation awarded by Lithan Academy
Pricing
Course Fee
USD 1,800
About Lithan Academy
Lithan Academy is a Pan-Asia Digital Learning and Talent Platform which aims to deliver talent and enterprise growth with CLaaS® for inclusive digital economy transformation. We connect higher education students, working adults, enterprises, employers, and post-secondary institutions for digital upskilling, digital career induction, and digital workforce development.
CLaaS® delivers Competency Learning as a Service to bridge the digital skills gap with competency-based curriculum, work-based learning pedagogy and blended work2learn journey. CLaaS2SaaS, with a network of 100+ campuses, has served over 50,000+ learners, and 2000+ enterprises across Asia with CLaaS®.
CLaaS® courses have received accreditations from education regulatory bodies and over 100 international universities. CLaaS2SaaS as the subsidiary of Lithan Academy is an accredited training organization endorsed by various government agencies under Singapore’s ministry of education. We are EduTrust certified by the Committee for Private Education (CPE) and a Centre for Continuous Education and Training (CET) appointed by SkillsFuture (SSG) Singapore. We are also an accredited international training center for Pearson UK.
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