Bachelor of Science (Honours) in Business Management and Marketing (Top Up)
12 months Part-time
Digital Business
Bachelor’s Degree
University of Roehampton
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Course Overview
The “BSc in Business Management and Marketing (Top Up)” program aims to equip students with critical knowledge and skills for diverse business environments, emphasizing global business and management contexts. Graduates develop analytical and problem-solving abilities applicable in complex business scenarios, fostering professionalism and ethical conduct in cross-cultural teams.
The program cultivates reflective practitioners capable of analyzing complex information, communicating realistic solutions, and understanding the relationship between their specialization and broader organizational and societal contexts.
Deep understanding of business environments and strategic management in diverse organizational contexts.
Evaluate and navigate cultural differences to enhance personal and business interactions critically.
Analyze markets rigorously to ensure sustainable business practices and economic viability.
Promote global ethical standards and social responsibility within individual and organizational frameworks.
Apply systematic methodologies to address complex business challenges in management and marketing effectively.
Lecture
60 hours
Workshop/assignments
120 hours
Flipped Class/Mentoring
190 hours
Flipped Class/Mentoring
190 hours
Others [ group supervision]
10 hours
Self-paced learning
1010 hours
Prerequisites
Target Audience
Candidates who have completed Higher Diploma/Advanced Diploma in Business and its related or Higher National Diploma in Business related from Pearson or Polytechnic Diploma holders in relevant studies and willing to transitioning their career into IT field, and matured candidates with relevant work experience for minimum 8 years.
Admission Prerequisite
Academic Qualification:
English Proficiency:
IELTS – 6.0 (with no elements lower than 5.5) or C6 in English at GCE “O” level or Letter from College/University clearly stating the Medium of Instruction of the highest qualification to be English or its equivalent. - Polytechnic diploma (with an entry requirement of 10 years of formal education) in Business and related subjects or
- Pearson Higher National Diploma with an overall Merit (60%) or above in a relevant subject area or
- Lithan Higher Diploma / Lithan Diploma and Advanced Diploma/ Relevant PEI qualification in Business and related
- subjects (which are deemed by the University to be equivalent to
- Level-4 / Year-1 AND Level- 5 / Year 2 of the University Course) with an entry requirement of 12 years of formal education overall Pass grade (minimum 50%) or
- Mature candidate of 30 years and above with 8 years of relevant work experience.
Graduation Requirements
- Minimum 75% attendance in all sessions during the second year part-time
- Should be assessed as ‘Competent (C)’ in each module
Module Summary
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 1
Business Ethics and Responsible Management
Session Plan Details
In this module, you will critically examine ethics in business by exploring moral dilemmas and responsible management. You’ll debate what constitutes ‘good behavior’ in business and analyze how managers balance social responsibility with performance targets. You’ll also explore your role in fostering ethical leadership within organizations.
What You’ll Learn
- Introducing Business Ethics and Responsible Management
- Responsible business, the power to do good and looking after stakeholders
- Ethics theory -1 Mill, Smith, Kant – Trolleys and choices
- Ethics theory -1 Justice, Care and other alternatives to wigged gentlemen
- Ethical leadership
- Employability week
- Forms of responsibility – are ethics and CSR the same thing?
- Ethics in the supply chain
- Making decisions – now we know the theory, what are the models for decision making?
- Marketing
- Ethics at work
Module 2
Sales, Advertising and PR
Session Plan Details
This module equips you with essential knowledge and skills in advertising, sales, and PR for effective marketing communications. You’ll learn to develop strategic communication plans, optimize media channels, and apply measurement techniques. By the end, you’ll be proficient in engaging audiences, evaluating campaigns, and navigating ethical and legal considerations.
What You’ll Learn
- Advertising and Promotional Strategies
- Sales Techniques and Customer Engagement
- Public Relations and Media Communications
- Strategic Marketing Communication Planning
- Media Channel Selection and Optimization
- Campaign Measurement and Evaluation
- Ethical and Legal Considerations in Marketing Communications
Module 3
Business Management Dissertation (Part 1)
Session Plan Details
This module guides you through an individual, student-led research project on an applied business issue. You’ll develop critical research skills, conduct empirical or secondary data analysis, and critically review relevant literature. By the end, you’ll present a dissertation with academic rigor and practical business recommendations.
What You’ll Learn
- Introduction to the Dissertation
- Identifying Research Areas
- Research Paradigms and Philosophical Approaches
- Literature Review
- Formulating Research Design
- Collecting Primary Data: Qualitative and Quantitative Methods
- Quantitative Analysis – Part 1
- Quantitative Analysis – Part 2
- Working with Qualitative Data
- Structuring Your Dissertation
Module 4
Applied Corporate Strategy
Session Plan Details
This module equips you with essential strategic tools and concepts, focusing on competitive advantage and business strategy evaluation. You’ll develop practical skills in applying strategy frameworks, analyzing real-life cases, and communicating insights. By the end, you’ll be ready to tackle strategic challenges across various business sectors.
What You’ll Learn
- Tools for Analyzing the External Business Environment
- External Analysis: Industry Environment
- Organizational Resources and Capabilities – Part 1
- Organizational Resources and Capabilities – Part 2
- Corporate-Level Strategy
- Strategy Evaluation – Part 1
- Strategy Evaluation – Part 2
Module 5
Global Marketing
Session Plan Details
This module equips you with essential marketing skills for expanding small and medium-sized enterprises (SMEs) into international markets. You’ll research and develop a customized marketing plan for an SME, enhancing your ability to target foreign markets. This practical experience prepares you for career opportunities in global commerce.
What You’ll Learn
- International Market Research
- Foreign Market Selection and Analysis
- Global Marketing Strategies
- Customized Marketing Plan Development
- Marketing Strategies for Small and Medium-Sized Enterprises (SMEs)
- International Market Entry and Expansion
- Global Commerce and Business Opportunities
Module 6
Business Management Dissertation
Session Plan Details
This module enables you to conduct an independent research project focused on a business problem of your choice. By gathering empirical or secondary data, you will critically review relevant literature, apply theory to practice, and provide recommendations for solving business issues, developing your research, critical thinking, and problem-solving skills.
What You’ll Learn
- Business Research Methods and Design
- Research Problem Identification and Formulation
- Literature Review and Theoretical Frameworks
- Data Collection and Analysis
- Critical Evaluation of Business Issues
- Application of Business Theory to Practice
- Research Findings, Conclusions, and Recommendations
- Academic Writing and Dissertation Presentation
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 1
Business Ethics and Responsible Management
Session Plan Details
In this module, you will critically examine ethics in business by exploring moral dilemmas and responsible management. You’ll debate what constitutes ‘good behavior’ in business and analyze how managers balance social responsibility with performance targets. You’ll also explore your role in fostering ethical leadership within organizations.
What You’ll Learn
- Introducing Business Ethics and Responsible Management
- Responsible business, the power to do good and looking after stakeholders
- Ethics theory -1 Mill, Smith, Kant – Trolleys and choices
- Ethics theory -1 Justice, Care and other alternatives to wigged gentlemen
- Ethical leadership
- Employability week
- Forms of responsibility – are ethics and CSR the same thing?
- Ethics in the supply chain
- Making decisions – now we know the theory, what are the models for decision making?
- Marketing
- Ethics at work
Module 2
Sales, Advertising and PR
Session Plan Details
This module equips you with essential knowledge and skills in advertising, sales, and PR for effective marketing communications. You’ll learn to develop strategic communication plans, optimize media channels, and apply measurement techniques. By the end, you’ll be proficient in engaging audiences, evaluating campaigns, and navigating ethical and legal considerations.
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What You’ll Learn
–>
- Content Creation
- WordPress Website Design
- Email Marketing Sequences
- Video Production
- Brand Development
Module 3
Business Management Dissertation (Part 1)
Session Plan Details
This module guides you through an individual, student-led research project on an applied business issue. You’ll develop critical research skills, conduct empirical or secondary data analysis, and critically review relevant literature. By the end, you’ll present a dissertation with academic rigor and practical business recommendations.
What You’ll Learn
- What is dissertation?
- Research Areas
- Research paradigms
- Literature review
- Formulating Research Design
- Collecting primary data (Qualitative & Quantitative data)
- Quantitative Analysis -1
- Quantitative Analysis – 2
- Working with Qualitative data
- Structuring your dissertation
Module 4
Applied Corporate Strategy
Session Plan Details
This module equips you with essential strategic tools and concepts, focusing on competitive advantage and business strategy evaluation. You’ll develop practical skills in applying strategy frameworks, analyzing real-life cases, and communicating insights. By the end, you’ll be ready to tackle strategic challenges across various business sectors.
What You’ll Learn
- Tools for analyzing external business environment
- External analysis -Industry
- Organizational resources and capabilities -Part 1
- Organizational resources and capabilities -Part 2
- Corporate -level strategy
- Strategy evaluation -Part 1
- Strategy evaluation -Part 2
Module 5
Global Marketing
Session Plan Details
This module equips you with essential marketing skills for expanding small and medium-sized enterprises (SMEs) into international markets. You’ll research and develop a customized marketing plan for an SME, enhancing your ability to target foreign markets. This practical experience prepares you for career opportunities in global commerce.
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What You’ll Learn
–>
- Lean Startup Methodology
- Business Viability Assessment
- Unique Value Proposition
- Revenue Model Development
- Scaling Marketing Channels
Module 6
Business Management Dissertation
Session Plan DetailsThis module enables you to conduct an independent research project focused on a business problem of your choice. By gathering empirical or secondary data, students will critically review relevant literature, apply theory to practice, and provide recommendations for solving business issues, testing your research and problem-solving skills.
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What You’ll Learn
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- Sales Strategy Development
- Customer Persona Creation
- Product-Market Fit
- Sales Discovery Process
- Sales Closing Techniques
Education Pathway
After meeting the graduation requirements, the candidate will be awarded a top-up degree.
Foundation Diploma in Digital Business & Marketing
Foundation Diploma
Higher Diploma in Digital Business
Diploma
Bachelor of Digital Business
Bachelor’s Degree
Certification(s)
Certification(s) Earned
Certification(s) Earned
- Bachelor of Science (Honours) in Business Management and Marketing awarded by University of Roehampton, United Kingdom
Pricing
Course Fee
USD 6,000
Payment Plan
Tuition fee is available for full payment and installments before the start of class. For more details Contact Us.
| Bachelor of Science (Honours) in Business Management and Marketing (Top-Up) | Installment Plan | Tuition Fees |
|---|---|---|
| Month 1-17 | USD 300 /month | |
| Total | 18 installments | USD 5,400 |
About University of Roehampton
The University of Roehampton, London, has a proud history in higher education stretching back 180 years. While still focused on its pioneering values and teaching heritage from its 19th-century collegiate roots, the University has developed a diverse curriculum that reflects London’s multicultural creative spirit. It offers a high-quality UK education experience to more than 10,000 students from 141 countries.
Known for its commitment to personalized learning and academic excellence, Roehampton offers a range of undergraduate, postgraduate, and research programs across various disciplines. With a focus on preparing students for successful careers and fulfilling lives, the university emphasizes innovative teaching methods, research-led learning, and strong community engagement. Roehampton values diversity, creativity, and critical thinking, shaping global citizens who contribute positively to society.
Learn more roehampton.ac.uk
