Foundation Diploma in Digital Business & Marketing
6 months Full-time
Digital Business
Foundation Diploma
Lithan Academy
Course Overview
The CLaaS2SaaS Foundation Diploma in Digital Business & Marketing is a comprehensive qualification programme designed to equip learners with practical digital business, marketing, and AI-enabled workplace skills equivalent to an A-Level qualification.
Build strong knowledge and hands-on capabilities across digital marketing, content creation, customer relationship management (CRM), data analytics, business automation, generative AI, and intelligent digital solutions through practical, industry-relevant learning.
The programme also provides a seamless pathway for progression into the Pearson BTEC Higher National Diploma in Business and prepares learners for higher education and entry-level careers in today’s digital economy.
Develop digital marketing strategies using social media, search, email, and web analytics.
Create engaging digital content that strengthens brand communication and customer engagement.
Manage customer relationships using CRM platforms to support sales and marketing activities.
Apply automation, AI, and data analytics to improve business processes and decision-making.
Build integrated digital business solutions through an industry-focused capstone project.
Master these tech tools
Adaptive
Knowledge
176 hours
176 hours
Adaptive
Skills
Practice
100 hours
100 hours
Mentoring
Support
132 hours
132 hours
Assessment
4 hours
Prerequisites
Target Audience
This programme is ideal for learners seeking practical skills in digital business, marketing, AI, and business technologies. It also provides a strong foundation for progression to a Higher Diploma in Digital Business and an international bachelor’s degree in digital business or related business programmes.
Admission Prerequisite
Minimum Age (Route Age):
- 16 years & above
Academic Qualification:
English Proficiency:
- China – Standard 10
- India – Standard X, ITI Students
- Malaysia – Form 4 (10th Grade), Form 5 (11th Grade)
- Myanmar – Standard IX (Grade 10), Standard X (Grade 11 after passing Matriculation)
- Singapore – Completion of IGCSE/O level or equivalent/NITEC/Higher NITEC/ITE
- IELTS 5.5 or its equivalent by the end of this course
Graduation Requirements
- Minimum attendance of 75% in all the sessions of each module
- Successfully achieve the required passing grade for all module assessments
Module Summary
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 1
Digital Marketing
Session Plan Details
Build a strong foundation in digital marketing by understanding how businesses attract, engage, and convert customers through digital channels. Learn the core principles of marketing strategy, customer insights, branding, and AI-enabled digital marketing to create effective campaigns that drive business growth in today’s digital economy.
What You’ll Learn
- Social Media Marketing with Facebook
- Google Ads Foundation
- Search Engine Optimization (SEO)
- Google Analytics
- Email Marketing
Module 2
Content Marketing & Video
Session Plan Details
Learn how to create engaging digital content that builds brand awareness, strengthens customer relationships, and supports business growth. Develop practical skills in creating written, visual, email, website, and video content while leveraging AI tools to enhance creativity and productivity.
What You’ll Learn
- Introduction to Content Marketing
- Content Creation for Brand Building
- Developing Engaging Email Content and sequence
- Website Designing using WordPress
- Video Production
Module 3
Customer Relationship Management
Session Plan Details
Develop practical skills in managing customer relationships using CRM platforms to support sales, marketing, and customer service. Learn how to organize customer data, manage sales pipelines, capture leads, and deliver better customer experiences through modern CRM solutions.
What You’ll Learn
- Introduction to HubSpot CRM
- Managing your contact with CRM
- Sales Pipeline and Deal Management
- Marketing Integration and Lead Management
- Customer Support and service management
Module 4
Omni Commerce Campaign
Session Plan Details
Learn how to plan, execute, and optimize integrated campaigns across multiple customer touchpoints to deliver seamless omnichannel experiences. Explore campaign planning, channel integration, customer engagement, and performance optimization using AI-powered marketing technologies.
What You’ll Learn
- Introduction and Consumer Behavior in an Omni Channel World
- Building an Omni Channel Strategy
- Omni Marketing Tech
- Data and Analytics in Omni Channel Marketing
- Execution and Optimization of Omni Channel Campaigns
Module 5
Robotic Process Automation
Session Plan Details
Discover how Robotic Process Automation (RPA) helps organizations automate repetitive business processes, improve operational efficiency, and increase productivity. Learn to identify automation opportunities and build intelligent workflows using no-code and low-code automation tools.
What You’ll Learn
- Power Automate
- Microsoft Dataverse
- Power Apps
Module 6
Generative AI
Session Plan Details
Explore how Generative AI is transforming business operations, marketing, and productivity. Gain hands-on experience using AI tools to generate content, automate tasks, support decision-making, and improve business outcomes while applying responsible AI practices.
What You’ll Learn
- Introduction to Generative AI
- Prompt Engineering
- Microsoft Copilot Studio for Agent Creation
- Enhance Your Agents Using Microsoft Copilot Studio
- Prompt and MCP Tools in Copilot Studio
Module 7
Data Analytics
Session Plan Details
Develop the skills to collect, analyze, and visualize business data to support better decision-making. Learn how analytics and AI-powered insights help organizations measure performance, understand customer behavior, and optimize business strategies.
What You’ll Learn
- Introduction to Data Analytics and Power BI Interface.
- Data Cleaning, Transformation and Preprocessing
- Data Modelling and Relationships
- Introduction to DAX (Data Analysis Expressions)
- Advanced Visualization Techniques and Dashboard Design.
Module 8
Capstone Project – Intelligent Application
Session Plan Details
Apply the knowledge and skills gained throughout the programme by designing and implementing an intelligent business solution. Integrate digital marketing, content creation, CRM, automation, AI, and analytics into a real-world project that demonstrates industry-ready competencies.
What You’ll Learn
- Introduction to Agile and Project Understanding
- Requirements Engineering & User Stories
- Solution Design & Agile Planning Concepts
- Solution Testing
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
Module 1
Digital Marketing
Session Plan Details
Build a strong foundation in digital marketing by understanding how businesses attract, engage, and convert customers through digital channels. Learn the core principles of marketing strategy, customer insights, branding, and AI-enabled digital marketing to create effective campaigns that drive business growth in today’s digital economy.
What You’ll Learn
- Social Media Marketing with Facebook
- Google Ads Foundation
- Search Engine Optimization (SEO)
- Google Analytics
- Email Marketing
Module 2
Content Marketing & Video
Session Plan Details
Learn how to create engaging digital content that builds brand awareness, strengthens customer relationships, and supports business growth. Develop practical skills in creating written, visual, email, website, and video content while leveraging AI tools to enhance creativity and productivity.
What You’ll Learn
- Introduction to Content Marketing
- Content Creation for Brand Building
- Developing Engaging Email Content and sequence
- Website Designing using WordPress
- Video Production
Module 3
Customer Relationship Management
Session Plan Details
Develop practical skills in managing customer relationships using CRM platforms to support sales, marketing, and customer service. Learn how to organize customer data, manage sales pipelines, capture leads, and deliver better customer experiences through modern CRM solutions.
What You’ll Learn
- Introduction to HubSpot CRM
- Managing your contact with CRM
- Sales Pipeline and Deal Management
- Marketing Integration and Lead Management
- Customer Support and service management
Module 4
Omni Commerce Campaign
Session Plan Details
Learn how to plan, execute, and optimize integrated campaigns across multiple customer touchpoints to deliver seamless omnichannel experiences. Explore campaign planning, channel integration, customer engagement, and performance optimization using AI-powered marketing technologies.
What You’ll Learn
- Introduction and Consumer Behavior in an Omni Channel World
- Building an Omni Channel Strategy
- Omni Marketing Tech
- Data and Analytics in Omni Channel Marketing
- Execution and Optimization of Omni Channel Campaigns
Module 5
Robotic Process Automation
Session Plan Details
Discover how Robotic Process Automation (RPA) helps organizations automate repetitive business processes, improve operational efficiency, and increase productivity. Learn to identify automation opportunities and build intelligent workflows using no-code and low-code automation tools.
What You’ll Learn
- Power Automate
- Microsoft Dataverse
- Power Apps
Module 6
Generative AI
Session Plan Details Explore how Generative AI is transforming business operations, marketing, and productivity. Gain hands-on experience using AI tools to generate content, automate tasks, support decision-making, and improve business outcomes while applying responsible AI practices.
What You’ll Learn
- Introduction to Generative AI
- Prompt Engineering
- Microsoft Copilot Studio for Agent Creation
- Enhance Your Agents Using Microsoft Copilot Studio
- Prompt and MCP Tools in Copilot Studio
Module 7
Data Analytics
Session Plan Details
Develop the skills to collect, analyze, and visualize business data to support better decision-making. Learn how analytics and AI-powered insights help organizations measure performance, understand customer behavior, and optimize business strategies.
What You’ll Learn
- Introduction to Data Analytics and Power BI Interface.
- Data Cleaning, Transformation and Preprocessing
- Data Modelling and Relationships
- Introduction to DAX (Data Analysis Expressions)
- Advanced Visualisation Techniques and Dashboard Design
Module 8
Capstone Project – Intelligent Application
Session Plan Details
Apply the knowledge and skills gained throughout the programme by designing and implementing an intelligent business solution. Integrate digital marketing, content creation, CRM, automation, AI, and analytics into a real-world project that demonstrates industry-ready competencies.
What You’ll Learn
- Introduction to Agile and Project Understanding
- Requirements Engineering & User Stories
- Solution Design & Agile Planning Concepts
- Solution Testing
Education Pathway
The Foundation Diploma in Digital Business & Marketing makes you eligible for a ‘Higher Diploma in Digital Business’ awarded by Lithan Academy.
Foundation Diploma in Digital Business & Marketing
Foundation Diploma
Higher Diploma in Digital Business
Diploma
Bachelor of Digital Business
Bachelor’s Degree
Certification(s)
Certification(s) Earned
- Foundation Diploma in Digital Business & Marketing awarded by Lithan Academy
Pricing
Course Fee
USD 1,800
Payment Plan
Tuition fee is available for full payment before the start of class. For more details Contact Us.
| Pearson BTEC International Level 3 in Digital Business | Installment Plan | Tuition Fees |
|---|---|---|
| Month 1-9 | USD 200 /month | |
| Total | 9 installments | USD 1,800 |
About Lithan Academy (CLaaS2SaaS)
Lithan Academy is an accredited training organization endorsed by various government agencies under Singapore’s ministry of education. We are EduTrust certified by the Committee for Private Education (CPE) and a Centre for Continuous Education and Training (CET) appointed by SkillsFuture (SSG) Singapore. We are also an accredited international training center for Pearson UK.
We are recognized for our learning innovation with local and international awards including the Microsoft Global Learning Partner of the Year Award (Top 3) in 2018, Asia’s Pearson’s College of the Year (Bronze) Award in 2019, and AsiaPac CIO’s Top 10 Edutech Solution Provider Award in 2020, amongst others.
Our innovation CLaaS® delivers Competency Learning as a Service to bridge the digital skills gap with competency-based curriculum, work-based learning pedagogy, and blended work2learn journey. CLaaS® courses have received accreditations from education regulatory bodies and over 100 international universities. We have served over 50,000 learners and 2000 enterprises with an above 90% completion rate.
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