Professional Certificate in Digital Marketing
4 bulan Paruh Waktu
Pemasaran Digital
Sertifikat Profesional
Lithan
Kursus Ringkasan
The “Professional Certificate in Digital Marketing” course equips learners with vital knowledge and skills in digital marketing, content creation, marketing automation, CRM, and omni-commerce campaigns.
Through four comprehensive modules, learners master strategies in Google Ads, SEO, social media, and HubSpot CRM. Practical projects ensure readiness to execute impactful marketing campaigns, engage audiences, and optimize data-driven strategies for significant business results.
Graduates emerge as proficient digital marketers capable of driving effective campaigns and fostering meaningful brand relationships.
Understand fundamental strategies and concepts crucial for successful digital marketing campaigns.
Learn the importance of content marketing and creating impactful multimedia content for digital campaigns.
Utilize marketing automation and CRM tools to enhance workflows and customer relationships.
Develop and implement omni-commerce campaigns across multiple channels for maximum reach and effectiveness.
Evaluate campaign performance through data analysis and metrics, making informed decisions to improve results.
Belajarlah menggunakan alat teknologi ini
Jadilah Digital Marketer dengan Pengalaman Lengkap
11 menit
Pelajari cara siapa pun—bahkan tanpa latar belakang teknologi—dapat menjadi Digital Marketer melalui perjalanan pembelajaran yang berfokus pada keterampilan dan terintegrasi dengan dunia kerja. Episode ini membahas jalur karier, proyek dunia nyata, dan kualifikasi yang dapat ditambahkan ke resume untuk membuka pintu menuju peran Digital Marketing yang diminati tinggi.
Personalized, terintegrasi dengan pekerjaan, dan berbasis hasil Metode pembelajaran
Belajar berdasarkan kurikulum berbasis kompetensi yang selaras dengan kerangka keahlian Singapura. Dengan pendekatan pembelajaran 70:20:10, Anda akan terlibat dalam proyek-proyek yang dipimpin oleh para ahli guna memperoleh keterampilan yang siap bekerja.
Pembelajaran Elektronik
48 hours
Proyek/Tugasan
96 hours
Kelas Berbalik/Pembimbingan
48 hours
Additional Practice
48 hours
Penilaian
2 hours
Prasyarat
Target audiens
Candidates must have a minimum of an O level or its equivalent. Those with qualifications less than an O level will be considered on a case-by-case basis. This course is ideal for candidates who wish to acquire digital marketing skills.
Syarat Kelulusan
Kualifikasi Akademik:
IELTS 5.5 atau setara dengannya
- Minimum O level or its equivalent
IELTS 5.5 atau setara dengannya
Syarat Kelulusan
Kunjungilah minimal 75% orang dalam semua sesi dari setiap modul
Nilai lulus minimum dalam penilaian akhir setiap modul
Nilai lulus minimum dalam penilaian akhir setiap modul
Ringkasan Modul
Modul 1
Modul 2
Modul 3
Modul 4
Modul 1
Pemasaran Digital
Rincian Rencana Kegiatan
Develop your skills in crafting impactful online strategies aligned with organizational goals, optimizing Google Ads for optimal campaign outcomes, excelling in Facebook Ads for enhanced brand engagement, mastering SEO techniques for improved website visibility, and implementing effective email marketing campaigns for successful lead conversion.
Apa yang akan Anda Pelajari
- Google Ads foundation
- Social media marketing with Facebook Ads
- Search Engine Optimization (SEO)
- Web Analytics
- Email marketing
Modul 2
Pemasaran Konten dan Video
Rincian Rencana Kegiatan
Master content marketing success by learning to develop strategic content plans, create compelling multimedia content, design user-friendly WordPress websites, and produce engaging videos. Practical projects will reinforce learning, enabling learners to effectively engage audiences and make significant contributions in the dynamic field of content marketing.
Apa yang akan Anda Pelajari
- Introduction to Content Marketing
- Content Creation for Brand Building
- Developing Engaging Email Content and sequence
- Website Designing using WordPress
- Video production
Modul 3
Marketing Automation and CRM Applications
Rincian Rencana Kegiatan
Gain proficiency in HubSpot CRM by exploring its features, including contact management and sales pipeline optimization. Learn to integrate marketing tools, manage leads efficiently, and handle customer support effectively. Organize contacts, manage deals, track leads, and provide excellent customer service within HubSpot CRM.
Apa yang akan Anda Pelajari
- Introduction to Marketing Automation
- Customer Relationship Management (CRM) Fundamentals
- User journey Mapping
- Integrating Marketing Automation with CRM
- Measuring and Optimizing Marketing Automation and CRM
Modul 4
Kampanye Omni Commerce
Rincian Rencana Kegiatan
Achieve mastery in omni-commerce campaigns by executing diverse tasks such as integrated campaign management, content creation, lead nurturing, website design, and video production. Develop expertise in strategic content planning, audience engagement, and lead conversion. Be prepared for real-world scenarios, empowering them to drive significant results through effective omni-commerce campaigns.
Apa yang akan Anda Pelajari
- Introduction and Consumer Behavior in an Omni Channel World
- Building an Omni Channel Strategy
- Omni Marketing Tech
- Data and Analytics in Omni Channel Marketing
- Execution and Optimization of Omni Channel Campaigns
Modul 1
Modul 2
Modul 3
Modul 4
Modul 1
Pemasaran Digital
Rincian Rencana Kegiatan
Develop your skills in crafting impactful online strategies aligned with organizational goals, optimizing Google Ads for optimal campaign outcomes, excelling in Facebook Ads for enhanced brand engagement, mastering SEO techniques for improved website visibility, and implementing effective email marketing campaigns for successful lead conversion.
Apa yang akan Anda Pelajari
- Google Ads foundation
- Social media marketing with Facebook Ads
- Search Engine Optimization (SEO)
- Web Analytics
- Email marketing
Modul 2
Pemasaran Konten dan Video
Rincian Rencana Kegiatan
Master content marketing success by learning to develop strategic content plans, create compelling multimedia content, design user-friendly WordPress websites, and produce engaging videos. Practical projects will reinforce learning, enabling learners to effectively engage audiences and make significant contributions in the dynamic field of content marketing.
Apa yang akan Anda Pelajari
- Introduction to Content Marketing
- Content Creation for Brand Building
- Developing Engaging Email Content and sequence
- Website Designing using WordPress
- Video production
Modul 3
Marketing Automation and CRM Applications
Rincian Rencana Kegiatan
Gain proficiency in HubSpot CRM by exploring its features, including contact management and sales pipeline optimization. Learn to integrate marketing tools, manage leads efficiently, and handle customer support effectively. Practical projects will ensure learners can organize contacts, manage deals, track leads, and provide excellent customer service within HubSpot CRM.
Apa yang akan Anda Pelajari
- Introduction to Marketing Automation
- Customer Relationship Management (CRM) Fundamentals
- User journey Mapping
- Integrating Marketing Automation with CRM
- Measuring and Optimizing Marketing Automation and CRM
Modul 4
Kampanye Omni Commerce
Rincian Rencana Kegiatan
Achieve mastery in omni-commerce campaigns by executing diverse tasks such as integrated campaign management, content creation, lead nurturing, website design, and video production. Develop expertise in strategic content planning, audience engagement, and lead conversion. Be prepared for real-world scenarios, empowering them to drive significant results through effective omni-commerce campaigns.
Apa yang akan Anda Pelajari
- Introduction and Consumer Behavior in an Omni Channel World
- Building an Omni Channel Strategy
- Omni Marketing Tech
- Data and Analytics in Omni Channel Marketing
- Execution and Optimization of Omni Channel Campaigns
Pathway Belajar Fleksibel
The Professional Certificate in Digital Marketing makes you eligible for a ‘Professional Diploma in Digital Marketing Implementation’ awarded by eduCLaaS.
Professional Certificate in Digital Marketing
Sertifikat Profesional
Diploma Profesional dalam Pemasaran Digital
Diploma Profesional
Sarjana dalam Pemasaran Digital
Sertifikat Magister
Sertifikasi(s)
Sertifikasi yang Diterima
- Professional Certificate in Digital Marketing diberikan oleh Lithan
- Google Ads Search Certification*
- Digital Marketing Associate Certification- Google*
- Digital Advertising 101: How to Develop a Winning Online Advertising Strategy – Hubspot*
- Digital Marketing Course – Hubspot*
- Email Marketing Course -Hubspot*
- Google Analytics Certification*
- Hubspot Marketing Software Certification*
- Hubspot Sales Software Certification*
*Mengikuti sertifikasi ini tidak wajib. Namun, jika peserta ingin mencapainya, mereka perlu mendaftar untuk ujian setelah membayar biaya yang diperlukan, di mana saja berlaku. Harap dicatat bahwa beberapa sertifikasi gratis. Anda dapat mencari informasi ini di situs web masing-masing.
Harga
Biaya Kursus
Refer Sales Proposal
Rencana Pembayaran
Biaya kuliah tersedia untuk pembayaran penuh dan cicilan sebelum mulai kelas. Untuk informasi lebih lanjut Hubungi kami.
| Professional Certificate in Digital Marketing | Rencana Bayaran | Biaya Pendidikan |
|---|---|---|
| Masa 1 | USD 1.250 | |
| Masa 2-4 bulan | USD 250 /bulan | |
| Total | 4 cicilan | USD 2.000 |
Tentang Lithan Academy
Lithan Academy adalah organisasi pelatihan yang terakreditasi dan disetujui oleh berbagai lembaga pemerintah di bawah Kementerian Pendidikan Singapura. Kami telah memperoleh sertifikasi EduTrust dari Committee for Private Education (CPE) dan menjadi Pusat Pendidikan dan Pelatihan Berkelanjutan (CET) yang ditunjuk oleh SkillsFuture (SSG) Singapura. Kami juga merupakan pusat pelatihan internasional yang terakreditasi dari Pearson UK.
Kami dikenal karena inovasi pembelajaran kami dengan meraih berbagai penghargaan lokal dan internasional, termasuk Microsoft Global Learning Partner of the Year Award (Top 3) pada tahun 2018, Asia’s Pearson’s College of the Year (Bronze) Award pada tahun 2019, dan AsiaPac CIO’s Top 10 Edutech Solution Provider Award pada tahun 2020, antara lain.
Inovasi kami CLaaS® menawarkan Competency Learning as a Service untuk mengatasi kesenjangan keterampilan digital melalui kurikulum berbasis kompetensi, pedagogi pembelajaran berbasis kerja, dan pengalaman belajar yang terpadu2. Kursus CLaaS® telah menerima akreditasi dari badan pengatur pendidikan dan lebih dari 100 universitas internasional. Kami telah melayani lebih dari 50.000 peserta didik dan 2.000 perusahaan dengan tingkat kelulusan di atas 90%.
Pelajari lebih lanjut lithan.com
