Master in Digital Marketing (Top Up)
12 Months Part-time
Unimarconi, Italy
Master’s Degree
Course Overview
This “Master in Digital Marketing” is specially designed for both current and prospective marketing practitioners. Its curriculum equips students with an understanding of general marketing theory, as well as various contemporary digital marketing techniques. Students will have the chance to study major disciplines in marketing, advertising, and promotion on a global scale.
Additionally, they will explore the broader context of their studies in relation to new technologies and advanced marketing tools.
This approach allows students to acquire fundamental marketing knowledge while specializing in digital marketing. It also enables them to enhance their current knowledge, competencies, and skills in depth.
Develop a comprehensive understanding of core marketing concepts, along with their relevance in the digital landscape.
Acquire the skills to build and manage successful brands in the digital sphere.
Gain the skills to devise and implement effective e-marketing and digital marketing strategies, leveraging various tools and platforms to engage and convert target audiences.
Develop practical skills to execute contemporary marketing plans within organizations, considering market trends, and digital channels for effective campaign execution.
Enhance your problem-solving skills by analyzing specific contemporary marketing challenges and devising creative solutions.
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E-Learning
540 hours
540 hours
Flipped Class
300 hours
300 hours
Assignments
660 hours
660 hours
Prerequisites
Target Audience
This programme is designed for candidates seeking to acquire an international master’s degree in digital marketing, including those who have completed a Postgraduate in Digital Marketing.
Admission Prerequisite
- Minimum second-class bachelor’s degree in any field from the recognized University
- Matured candidates with a minimum of 30 years old and 8 years of relevant experience will be considered on a case-to-case basis.
- Candidates who have completed following Lithan’s Qualification:
- Postgraduate Diploma in Digital Marketing & Implementation
- Professional Diploma in Digital Marketing
IELTS 6.5 (with no elements lower than 5.5) or its equivalent
Graduation Requirements
Minimum attendance of 75% in all the sessions of each module
Minimum pass grade in the summative assessment of each module
Minimum pass grade in the summative assessment of each module
Module Summary
Module 1
Module 2
Module 3
Module 4
Module 5
Module 1
Digital Marketing Management
This module equips learners with the ability to plan, manage, and execute digital marketing and e-marketing strategies within modern organisations. Learners develop the capability to build and manage digital brands, coordinate online marketing activities, and lead teams in virtual business environments.
Through applied digital marketing management practices, students learn how to design brand strategies, deploy digital channels, and manage people and performance in digitally enabled organisations.
What You’ll Learn
- E-Marketing
- Managing Brands in a Digital Context – 1
- Managing Brands in a Digital Context – 2
- Managing People in Virtual Organisations – 1
- Managing People in Virtual Organisations – 2
Module 2
Marketing Practice
This module equips learners with the ability to design, implement, and evaluate marketing strategies in contemporary organisational settings. Learners apply modern marketing approaches to address real-world business challenges and execute effective marketing plans.
Through hands-on analysis of current market conditions and organisational needs, students develop the capability to translate marketing strategy into actionable and measurable outcomes.
What You’ll Learn
- Marketing Strategy – 1
- Marketing Strategy – 2s
- Contemporary Issues of Marketing – 1
- Contemporary Issues of Marketing – 2
- Destination Marketing
Module 3
Communication and Media
This module equips learners with the ability to plan and deliver effective digital communication and advertising strategies. Learners develop the capability to design integrated marketing communications and use digital media to engage audiences across multiple platforms.
Through applied advertising and media analysis, students learn how to craft compelling messages, select appropriate channels, and optimise communication impact in social and digital environments.
What You’ll Learn
- Advertising with New Technologies – 1
- Advertising with New Technologies – 2
- Integrated Marketing Communications – 1
- Integrated Marketing Communications – 2
- Social Media Analysis
Module 4
Marketing Theory
This module equips learners with the ability to understand, interpret, and apply core marketing and consumer behaviour principles within digital environments. Learners explore how consumers think, decide, and act online, and how these insights drive effective digital marketing strategies.
Through practical application of marketing theory in real digital contexts, students develop the capability to analyse markets, predict consumer responses, and design marketing approaches that align with business and customer needs.
Through practical application of marketing theory in real digital contexts, students develop the capability to analyse markets, predict consumer responses, and design marketing approaches that align with business and customer needs.
What You’ll Learn
- Marketing in the Digital Era – 1
- Marketing in the Digital Era – 2
- Consumer Psychology
- Buyer Behaviour
- Online Marketing
Module 5
Final Thesis
This module equips learners with the ability to apply their digital marketing knowledge and skills to a real-world business case. Learners design, analyse, and present a comprehensive project that demonstrates their ability to solve practical marketing challenges using data, strategy, and digital tools.
Through applied research and project implementation, students validate their analytical, decision-making, and professional communication capabilities in a business-focused digital marketing context.
Through applied research and project implementation, students validate their analytical, decision-making, and professional communication capabilities in a business-focused digital marketing context.
What You’ll Learn
- Marketing in the Digital Era
- Consumer Psychology and Buyer Behaviour
- Marketing Strategy
- Managing Brands in a Digital Context
- Integrated Marketing Communications
- E-Marketing
- Managing People in Virtual Organisations
- Advertising with New Media
- Contemporary Issues in Marketing
- Social Media Analysis
Module 1
Module 2
Module 3
Module 4
Module 5
Module 1
Digital Marketing Management
Session Plan Details
This module equips learners with the ability to plan, manage, and execute digital marketing and e-marketing strategies within modern organisations. Learners develop the capability to build and manage digital brands, coordinate online marketing activities, and lead teams in virtual business environments.
Through applied digital marketing management practices, students learn how to design brand strategies, deploy digital channels, and manage people and performance in digitally enabled organisations.
What You’ll Learn
- E-Marketing
- Managing Brands in a Digital Context – 1
- Managing Brands in a Digital Context – 2
- Managing People in Virtual Organisations – 1
- Managing People in Virtual Organisations – 2
Module 2
Marketing Practice
Session Plan Details
This module equips learners with the ability to design, implement, and evaluate marketing strategies in contemporary organisational settings. Learners apply modern marketing approaches to address real-world business challenges and execute effective marketing plans.
Through hands-on analysis of current market conditions and organisational needs, students develop the capability to translate marketing strategy into actionable and measurable outcomes.
What You’ll Learn
- Marketing Strategy – 1
- Marketing Strategy – 2
- Contemporary Issues of Marketing – 1
- Contemporary Issues of Marketing – 2
- Destination Marketing
Module 3
Communication and Media
Session Plan Details
This module equips learners with the ability to plan and deliver effective digital communication and advertising strategies. Learners develop the capability to design integrated marketing communications and use digital media to engage audiences across multiple platforms.
Through applied advertising and media analysis, students learn how to craft compelling messages, select appropriate channels, and optimise communication impact in social and digital environments.
What You’ll Learn
- Advertising with New Technologies – 1
- Advertising with New Technologies – 2
- Integrated Marketing Communications – 1
- Integrated Marketing Communications – 2
- Social Media Analysis
Module 4
Marketing Theory
Session Plan Details
This module equips learners with the ability to understand, interpret, and apply core marketing and consumer behaviour principles within digital environments. Learners explore how consumers think, decide, and act online, and how these insights drive effective digital marketing strategies.
Through practical application of marketing theory in real digital contexts, students develop the capability to analyse markets, predict consumer responses, and design marketing approaches that align with business and customer needs.
Through practical application of marketing theory in real digital contexts, students develop the capability to analyse markets, predict consumer responses, and design marketing approaches that align with business and customer needs.
What You’ll Learn
- Marketing in the Digital Era – 1
- Marketing in the Digital Era – 2
- Consumer Psychology
- Buyer Behaviour
- Online Marketing
Module 5
Final Thesis
Session Plan Details
This module equips learners with the ability to apply their digital marketing knowledge and skills to a real-world business case. Learners design, analyse, and present a comprehensive project that demonstrates their ability to solve practical marketing challenges using data, strategy, and digital tools.
Through applied research and project implementation, students validate their analytical, decision-making, and professional communication capabilities in a business-focused digital marketing context.
Through applied research and project implementation, students validate their analytical, decision-making, and professional communication capabilities in a business-focused digital marketing context.
What You’ll Learn
- Marketing in the Digital Era
- Consumer Psychology and Buyer Behaviour
- Marketing Strategy
- Managing Brands in a Digital Context
- Integrated Marketing Communications
- E-Marketing
- Managing People in Virtual Organisations
- Advertising with New Media
- Contemporary Issues in Marketing
- Social Media Analysis
Flexible Learning Pathway
After meeting the graduation requirements, the candidate will be awarded a top-up degree.
Postgraduate Diploma
Master in Digital Marketing
Master’s Degree
Certification(s)
Certification(s) Earned
- Master in Digital Marketing awarded by Università degli Studi Guglielmo Marconi (Guglielmo Marconi University), Italy
Pricing
Course Fee
USD 4,800
About Guglielmo Marconi University
Guglielmo Marconi University, often abbreviated as UniMarconi, was founded and recognized by the Italian Ministry of Education in 2004. It was the first university to seize the opportunity of the ongoing digital revolution and the progressive dematerialization of teaching forms and methods, and developed, in over 15 years of activities, a series of cutting-edge training technologies and tools.
With a strong emphasis on interdisciplinary studies, UniMarconi equips students with both theoretical knowledge and practical skills essential for thriving in today’s globalized world.
Today UniMarconi is chosen by over 80,000 students and considered among the best institutions for e-learning, for its overall learning level, for its relationship with the professional and labour market as well as the international benchmark for research and scientific cooperation agreements.
Learn more unimarconi.com
