Get a Degree in Digital Business and Gain Job-Ready Skills in Just 2 Years
Earn an International Bachelor’s Degree in Digital Business
Build Skills Across E-Commerce, Analytics, Marketing and Entrepreneurship & Omnichannel Marketing Campaigns
Master Industry-relevant marketing tools such as WordPress, Hubspot, Google Ads, and Facebook Ads
Apply Generative AI (ChatGPT/Copilot) Across Business and Marketing Functions
Course Overview
This digital business degree is a comprehensive work-study program that equips you with knowledge and skills in digital marketing, content creation, marketing automation, CRM, and omni-channel strategies. Gain expertise in business ideation, digital sales, marketing analytics, finance, web development, and digital communication.
While working with experienced professionals as an apprentice, you will continue to study part-time. By the time of graduation, learners in this digital business bachelor degree will be able to emerge as versatile digital marketing professionals prepared for the evolving digital landscape.
Create engaging multimedia content, enhancing audience interaction and brand recognition in digital marketing.
Utilize CRM and automation tools, optimizing workflows and improving customer relationships for effective marketing.
Develop aligned digital strategies, executing omni-commerce campaigns across channels for maximum impact.
Analyze campaign metrics, making informed decisions for improved digital marketing performance.
Devise strategic sales plans, aligning with business objectives to drive growth in digital environments.
Master these tech tools
Professional Diploma
Digital Marketing Executive
($550 to $740)
3-5 years
Master’s Top-Up Degree
Digital Marketing Manager
($740 to $850)
8-10 years
Master’s Top-Up Degree
Digital Marketing Head/Director
($900 to $1,200)
Source: PayScale, Glassdoor, and prevailing employment market rates
Future-ready career as a Digital Marketer to achieve growth in the digital economy
A Digital Marketer is responsible for developing and executing marketing strategies and campaigns that leverage various online and offline channels to reach and engage target audiences. This could include social media, email marketing, content marketing, search engine optimization (SEO), and physical outreach events among many others.
This modern marketer can also create marketing automation from CRM systems, highly skilled in generative AI tools such as ChatGPT for content creation and well equipped with agile project management skills to plan and conduct scrum meetings to meet the projected leads target or any other marketing outcome.
Fast-Track Your Education Journey
Embark on a 2-Year Learning Journey to Achieve an International Bachelor’s Degree – 2x Faster!
Explore how businesses operate in digital contexts and how technology is used to market products, engage customers, automate processes, analyse data, and deliver intelligent solutions. Build a strong foundation in digital marketing and business technology through hands-on experience with modern tools for progression into higher-level studies.
What You’ll Learn
- Digital Marketing
- Content Marketing & Video
- Customer Relationship Management
- Omni Commerce Campaign
- Robotic Process Automation
- Generative AI
- Data Analytics
- Capstone Project – Intelligent Application
Covering Google Ads, SEO, social media, web analytics, and email marketing, gain skills in content creation, marketing automation, CRM, omni-channel strategies, entrepreneurship, agile management, generative AI, data analytics, coding, and financial management. Continue your learning as you work as a full-time apprentice with global/local organizations gaining hands-on real work experience.
What You’ll Learn
- Digital Marketing
- Content marketing & video
- Marketing automation & CRM Applications
- Omni Commerce Campaign
- Marketing Venture Creation
- Solution Sales
- Generative AI
- Agile Project Management
- Capstone Project Digital Marketing
- Business Analytics
- Low Code App Development
- Programming Foundations
Master strategic business disciplines and global marketing expertise through ethical management, corporate strategy, sales, advertising, PR, and applied research, preparing you to thrive in today’s fast-evolving global marketplace.
What You’ll Learn
- Business Ethics and Responsible Management
- Sales, Advertising and PR
- Business Management Dissertation [part1]
- Applied Corporate Strategy
- Global Marketing
- Business Management Dissertation [part 2]
Explore how businesses operate in digital contexts and how technology is used to market products, engage customers, automate processes, analyse data, and deliver intelligent solutions. Build a strong foundation in digital marketing and business technology through hands-on experience with modern tools for progression into higher-level studies.
Awarded by:
What You’ll Learn
- Digital Marketing
- Research and Plan a Marketing Campaign
- Sales technique and business processes
- Exploring Business
- Business Decision Making
- Business Finance
Covering Google Ads, SEO, social media, web analytics, and email marketing, gain skills in content creation, marketing automation, CRM, omni-channel strategies, entrepreneurship, agile management, generative AI, data analytics, coding, and financial management. Continue your learning as you work as a full-time apprentice with global/local organizations gaining hands-on real work experience.
Awarded by:
What You’ll Learn
- Digital Marketing
- Content marketing & video
- Marketing automation & CRM Applications
- Omni Commerce Campaign
- Marketing Venture Creation
- Solution Sales
- Generative AI
- Agile Project Management
- Capstone Project Digital Marketing
- Business Analytics
- Low Code App Development
- Programming Foundations
Master strategic business disciplines and global marketing expertise through ethical management, corporate strategy, sales, advertising, PR, and applied research, preparing you to thrive in today’s fast-evolving global marketplace.
Awarded by:
What You’ll Learn
- Business Ethics and Responsible Management
- Sales, Advertising and PR
- Business Management Dissertation [ part1]
- Applied Corporate Strategy
- Global Marketing
- Business Management Dissertation [ part 2]
Adaptive, personalized, and outcome-based learning method
Learn in a competency-based curriculum aligned with Singapore’s 70:20:10 skills framework delivered through hands-on projects. At every stage you can choose a learning approach that fits your pace, needs, and goals.
- Self-paced Digital Learning
- Flipped Class
- Personalized Mentoring
Get the guide to get started on your Digital Business career!
Career Acceleration
Explore how you could be one of the top 10% in-demand digital marketer in the industry even before you graduateSmarter Learning Path
Configure a work-study learning pathway, on campus or through our online digital business degree, that blends real-world experience with modular learning to equip you with the right digital business skills at the right time
Enhance Your Readiness and Confidence for Career Success with Our Comprehensive Job Placement Support
Whether you’re completing an online bachelor degree or studying on campus, our comprehensive job placement support helps you turn your work-study degree program into a real career outcome. Enhance your chances of landing the digital job you want, backed by over a decade of experience and strong partnerships with more than 2,000 companies.
Career Builder Workshop
Prepare yourself with resume-building, interview coaching, and industry insights sharing.
1-to-1 Career Coaching
Plan and align your career aspirations with available opportunities.
Review of Career Development Resources
Ensure that all your job-search and interview resources are ready.
Recruitment Activities & Interviews
Connect with our network of hiring employers to secure your digital job role.
Our Learners' Testimonial
Frequently Asked Questions
Academic University
- Traditional universities spend 3–4 years teaching general topics that students do not use once they specialize.
- Study only 3–4 times a week and 4–5 hours per day in a traditional university.
- Lessons are concept- and theory-based which puts graduates in a disadvantage position in the digital world.
- Introduce you to the core career subject right from the start of the program.
- First-year bootcamp provides 2,000 hours of intensive, hands-on experience through commercial projects.
- Second-year advanced projects are mentored by industry experts to master 21st-century competencies.
Our job placement assistance backed by more than 10 years of track record has helped an average of over 500 locals to transit to high-growth digital jobs each year, but we do not guarantee any job placement. We provide assistance that improves your chances of securing your desired digital job.
Some of our employers preferred younger candidates and we also have employers who preferred mature ones. These employers recognized that mature candidates would cherish employment opportunities more than the younger ones and be more responsible and reliable at work.
Exemption will be on a case-by-case basis but largely for learners who already have the same certifications residing within our programs.
Our intakes vary throughout the year. Please register your interest with us to get the details for the latest upcoming intakes.
This will take place 1-year full time and 1 year part-time, with the first year being intensive digital skilling taking place daily 9am to 6pm. From second year onwards, learners will attend a part-time study conducted 7 pm to 9 pm, 2-3 sessions per week, accompanied with full-time real-world industry projects mentored by industry experts.
Hardware: Intel i5 or equivalent, 8 GB RAM, 500GB HDD. Operating System: Microsoft Windows 7. Application: Microsoft Office 2010, Google Chrome and Internet Explorer. Newer version of the above specifications is highly recommended.
Have any questions? Get in touch.
<!---->
